Shenzhen Kanglui Underwear Co., Ltd. was established in 2009 as a subsidiary of Guangdong Shantou Acer Underwear Industrial Co., Ltd. with a significant investment of 60 million yuan. The company focused on building a professional underwear brand and pioneered the direct sales model, gradually developing a mature chain cooperation system. With the support of a well-known domestic brand planning company, Kanglui has grown into a recognized name in the industry. Today, it operates over 50 flagship stores nationwide, supported by nearly 100 market management teams. The rapid growth of Shenzhen Kanglui can be attributed to its strong chain management system, teamwork, and mutual respect. The company follows a business philosophy that emphasizes strength, professionalism, and efficiency. It aims to serve a wide range of consumers with high-quality products at affordable prices, while maintaining integrity and earning trust from manufacturers. By continuously improving internal management and team building, Kanglui strives for faster and more sustainable development, encouraging all partners to work together toward success. We strongly believe that the chain model will be the next big shift in the underwear industry, offering vast opportunities for growth and innovation. With this vision, Kanglui is determined to achieve even greater success and make a lasting impact in the market.
Advantages of Shenzhen Kanglui Chain
1. **Brand Network** – As a leading brand, Kanglui has created a unified business network across major cities in China. Joining the network allows you to benefit from its popularity and reputation, along with a stable customer base.
2. **Investment Analysis** – The company provides detailed financial analysis to help partners assess the feasibility of their investment, including initial capital, operational costs, sales forecasts, and profit projections.
3. **Operational Support** – The cooperation department handles site selection and daily operations. Professional staff assist with location assessments, design, construction, and display planning to ensure a smooth opening.
4. **ERP System** – The company uses an advanced ERP system to track sales and inventory data in real time, helping optimize business strategies and improve profitability.
5. **Flagship Stores** – Kanglui has invested heavily in creating flagship stores in prime locations across the country, showcasing its financial strength and brand confidence. For example, a 260-square-meter flagship store opened in Shenzhen Pinghu Pedestrian Street on May 1, 2010.
6. **Innovative Regional Agency Model** – The company supports prefecture-level regional agencies, allowing them to enjoy provincial agency benefits and expand their influence through the brand's network.
7. **Cooperation Support** – The company offers site selection assessment, free store design, comprehensive training, product display guidance, and ongoing support to ensure successful store operations and profitability.
8. **Product Line & Pricing** – Kanglui ensures profitability for partners with a diverse product line priced between ten yuan and several hundred yuan. This covers a wide range of consumer needs.
9. **Brand Image** – All Kanglui stores have a consistent design and brand image, positioning the company as a leader in the Chinese underwear market. This strengthens brand value and ensures long-term investment returns.
10. **Business Model** – Kanglui combines "Direct Flagship + Cooperation Chain + E-commerce," achieving widespread success. Its efficient replication model guarantees quick and worry-free expansion for partners.
11. **Future Plans** – The company plans to boost e-commerce presence and advertising in professional magazines over the next three years, aiming to increase market share and brand awareness. It also focuses on delivering value services to build consumer trust and promote sustainable development.
12. **Listing Goal** – Kanglui aims to go public by 2018, becoming one of China’s first listed companies in the underwear chain industry. Outstanding partners who have been with the company for over three years may be eligible for stock rights, rewarding their contributions to the company’s growth.
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