Seven wolves 2011 spring and summer new orders will kick off in Xiamen

On September 9, during the recent product ordering session in Xiamen, Seven Wolves officially announced the launch of its spring and summer 2011 new collections. At the opening ceremony, Chairman Zhou Shaoxiong addressed dealers from Guangdong, Fujian, and other regions, expressing strong confidence in the future growth of the market. This event marked a significant step forward for the brand as it focused on enhancing its product lineup, marketing strategies, and brand identity, all aimed at redefining the consumer experience through innovative design and performance. During this session, Seven Wolves unveiled a range of new products for the upcoming season, emphasizing trends, design innovation, craftsmanship, and version upgrades. Zhou Shaoxiong stressed the importance of product quality and consumer satisfaction, stating that meeting market demands and ensuring high standards in both R&D and production is essential for the brand's continued success. He emphasized that this should be the top priority for the company moving forward. The 2011 spring and summer collection was divided into four distinct lifestyle themes: technology, beach, sports, and nostalgia. According to an official from Seven Wolves, the brand has been closely aligned with consumer needs, using real-life experiences as the foundation for its R&D strategy. Designers conducted in-depth research into daily life, integrating innovative lifestyle elements through visual expressions, color schemes, fabric choices, and more. The goal is to create a vivid and stylish shopping experience that resonates with consumers emotionally and practically. Zhou Shaoxiong expressed optimism about the future of the Chinese market, noting that signs point to a period of rapid growth ahead. “There is still a lot of potential for development,” he said. Looking ahead, the company plans to enhance profitability and improve store efficiency. Additionally, it aims to expand its retail network by increasing investments in new stores while managing risks more effectively. “Even though post-crisis costs are rising, delaying bold investments now could mean missing out on key opportunities,” Zhou warned. Dealers have also shown strong support for the brand’s expansion plans. Mr. Chen, a dealer from Guangdong, stated that they hope to see a significant increase in the number of stores in the southern market to maintain their competitive edge. To accelerate the expansion, Seven Wolves will introduce seven types of incentives, including rent subsidies, to encourage store openings. In addition to its product strategy, Seven Wolves has also invested heavily in branding. With endorsements from celebrities such as Sun Honglei, Zhang Hanyu, Zhang Zhen, Hu Jun, and Luchuan, the brand recently launched a TV commercial for its fall/winter 2010 collection, which generated widespread attention. “This new interpretation of the ‘man with many sides’ represents our third brand transformation and will enrich the cultural depth of the brand this year,” Zhou explained. He further emphasized that today’s business competition goes beyond capital and models—it’s also about culture and values. While Seven Wolves has achieved great success over the past two decades, the company must continue evolving to stay ahead. By strengthening its brand culture, the company aims to transition from “Made in China” to “Created in China,” leading the industry toward a more creative and value-driven future.