IT Group has consistently been at the forefront of advancing the fashion industry, with a strong presence not only as an international fashion brand representative in China but also through fostering its own emerging labels. Brands like Kenzo, YSL, and Balenciaga have found a home under IT Group’s umbrella, alongside renowned designers such as Stella McCartney and ALEXANDER McQUEEN. Additionally, IT Group proudly promotes its own labels—http://, b+ab, and 5cm—which resonate deeply with the younger generation.
Since launching its first mainland flagship store in Shanghai in 2002, IT Group has expanded its operations dramatically, reaching markets in Macau, Taiwan, the Middle East, Thailand, and Europe. This expansion has laid a solid foundation for its growth across Greater China and globally. Recently, the newly opened IT store in Shanghai Harbor Exchange has made headlines with its sprawling space of over 1,900 square meters, housing a vast array of fashion brands. To celebrate this new fashion hub, a special event was organized to preview the 09 autumn/winter collections and unveil the store's grand opening.
The event took place within the store itself, offering guests a chance to immerse themselves in the vibrant shopping experience while getting a sneak peek at the upcoming trends for the season. Attendees were treated to a variety of runway shows featuring pieces from IT Group’s own brands—http://, bold 5cm, the European and Japanese-inspired b+ab, sweet Tout à Coup for girls, street-style fringe clothes fingercroxx, and the simple yet edgy underground styles. These collections were beautifully showcased, offering a comprehensive view of the 09 autumn/winter series.
Among the celebratory guests were notable figures from Hong Kong and Taiwan, including Zhou Xun, Zhang Yuxi, Yu Wenle, Zheng Yuanchang, and Zhu Xi, who each brought their unique flair to the event by styling themselves in pieces from various brands represented by IT Group. Their outfits highlighted the diversity and creativity inherent in the fashion lines, adding to the youthful energy of the evening.
The new IT store in Hong Kong spans over 1,900 square meters, catering to the preferences of the younger demographic with its diverse range of popular brands. Positioned in a bustling area, the store employs a shop-in-shop concept that encourages self-expression through fashion. Its innovative design and distinct style make it a must-visit destination for fashion enthusiasts.
On the first floor, the store features 354 square meters dedicated to IT Group's main brand, complemented by a 195-square-meter area for b+ab and its accessories, totaling 1,064 square meters. The curated selection of brands, including international favorites like Know As, PAGEBOY, and E hyphen world gallery, offers a luxurious shopping experience. Meanwhile, the second floor houses Japanese brands like mysty woman and Tout à Coup, along with American brands such as Carhartt and Obey, creating a dynamic blend of styles and influences.
With its striking black brick walls accented by white lighting logos, the store exudes a modern and inviting atmosphere. This concept store effortlessly caters to a wide audience, ensuring a memorable shopping experience filled with surprises and style inspiration.
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