IT Group has consistently been at the forefront of fostering the growth of the fashion industry. By representing renowned international brands like Kenzo, YSL, and Balenciaga in China, the group has established itself as a key player in the fashion world. Additionally, IT Group is dedicated to nurturing its own brands, including http://, b+ab, and 5cm, which have garnered significant popularity among younger generations. Since launching its first flagship store in mainland China in Shanghai back in 2002, IT Group has successfully expanded its operations into regions such as Macau, Taiwan, the Middle East, Thailand, and Europe, solidifying its presence in both the Greater China and global markets.
This summer, the newly opened IT store in Shanghai Harbor Exchange has captured attention with its impressive size of over 1900 square meters, housing numerous fashion brands. To celebrate the unveiling of this new fashion hub, a special event was organized to showcase the 09 autumn/winter collection. Guests were invited to experience the vibrant shopping atmosphere within the store while getting a sneak peek of upcoming trends.
The event featured a diverse range of styles from IT's own brands, including avant-garde designs from 5cm, elegant European and Japanese-inspired pieces from b+ab, and sweet yet trendy outfits from Tout à Coup. Streetwear enthusiasts were treated to collections from fingercroxx, blending simplicity with a rock aesthetic. Through dynamic runway shows, these collections were beautifully showcased, offering a comprehensive view of the 09 autumn/winter line.
Attending the celebration were notable figures from Hong Kong and Taiwan, such as Zhou Xun, Zhang Yuxi, Yu Wenle, Zheng Yuanchang, and Zhu Xi. Each guest arrived dressed in their signature style, embodying the essence of various brands and contributing to the lively ambiance.
The IT Hong Kong Hui store spans over 1900 square meters, catering to the tastes of young, fashion-conscious individuals. Its strategic location and innovative shop-in-shop concept provide ample space for creative expression. The store's interior design reflects a youthful vibe, making it a must-visit destination for those seeking the latest in fashion trends.
On the ground floor, the store occupies 354 square meters, with b+ab and its accessory section covering 195 square meters, totaling 1064 square meters. The full-service home brand area offers a luxurious shopping experience, complemented by the unique personality of the accessories section. The layout encourages exploration, ensuring surprises around every corner.
The second floor houses Japanese fashion brands like Know As, PAGEBOY, POU DOU DOU, and others, alongside IT’s own brands such as 5cm and fingercroxx. Collaborations with international brands like Carhartt and Obey further enrich the offerings. The black brick walls adorned with white lighting create a striking visual impact, enhancing the store's appeal and providing a comfortable shopping environment.
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