Cashmere sweater is one of the main varieties, its main features are:
1. Precious like gold, the hair on the root of the wool and the flesh on the skin is called cashmere. It is a very precious textile raw material with low content, high quality and high price. It enjoys the reputation of “soft gold†in the international market.
2. Soft texture, soft luster, cashmere scarf with delicate, soft and smooth features, that silky soft and beautiful natural luster, with attractive temptation.
3. Light and warm: cashmere fiber fineness of about 15 microns, so dense and thin fabric lines, and natural curly, loose light and air, so good warmth.
4. Comfortable and flexible, cashmere apparel has good moisture absorption and breathability, personal wear, comfort, with a unique feel, rich natural colors.
Industry Overview
With the development of the cashmere industry and the improvement of the people’s living standards, the consumption of cashmere products tends to be popularized, and consumption has increased year by year. At present, China's professional cashmere sweater manufacturers have reached more than a thousand, the production area is mainly distributed in Inner Mongolia, Zhejiang, Beijing, Shanghai, Shenzhen, Hebei, Shaanxi, Gansu, Ningxia, Qinghai, Xinjiang and other places, the output accounts for 90% of the country Above, among them, Inner Mongolia, Zhejiang, Beijing, Shanghai, Shenzhen, and Xinjiang have gathered more than 95% of the well-known brand enterprises in the country, and other manufacturers in other regions mainly focus on low-end and OEM products.
Now, the following problems exist in China's cashmere market:
1. There is a gap between brand image and foreign brands, including product image, packaging image, store design, etc. China's cashmere sweater brand does not have its own style in product design, and there is a phenomenon of mutual plagiarism.
2. The general lack of brand cultural connotation. A clothing brand to enter the international market to become a truly international brand must have its own brand culture, so that consumers can identify, and to increase consumer loyalty. China's cashmere sweater brand is still in this phase of exploration and imitation.
3. Cashmere enterprises lack modern marketing concepts. Some enterprises, especially small ones, have weak research and development capabilities, lack product innovation value, and do not have major breakthroughs in marketing methods throughout the year, and basic management is weak.
4. The brand operation and market network have no unified planning and extensive management. There is no complete system at the customer terminal.
Common quality problems
In recent years, the common unqualified items in the national supervision and inspection of cashmere sweater product quality have, in addition to fiber composition and content, pH value, and color fastness, -
Dichloromethane Soluble Methylene Chloride Soluble substance is widely used in the production of wool and cashmere knitwear. This substance reflects the components contained in the knitwear that can be extracted by methylene chloride solvent, including natural wool grease. Various additives added in the process, such as spinning oils, detergents, softeners, etc., can increase the softness of the product and make it feel better. The content of methylene chloride soluble is too high, easy to make the product odor, feel sticky, so the national standard is limited to dichloromethane-soluble substances.
Relaxation Size Change Rate The slackness change rate reflects the wearing performance of cashmere sweaters and also reflects the quality of raw materials and the level of production technology. If the production enterprise can not strictly control the weaving process and the ironing process, it will result in loose product density or ironing of small-size products into large-size products. After washing, the size of the products will be greatly deformed and affect normal wear and damage the interests of consumers.
The burst strength of the bursting strength reflects the firmness of the cashmere knitwear. The strength of the bursting strength is related to the thickness of the yarn and the density of the weaving. The higher the burst strength, the longer the service life of the product. Due to the fineness of cashmere fibers, cashmere knitwear has lower strength than ordinary wool knitwear.
Purchase common sense
Cashmere sweaters are light, soft, delicate, smooth, and warm. They are popular knitted products. Cashmere knitwear has special requirements in terms of purchase, use and maintenance.
There are many kinds of cashmere knitwear, including the points of pure spinning and blending, the points of combing and carding, the points of single color and jacquard, and the differences in fiber content, appearance style, and color pattern. It is difficult to fully recognize the merits and demerits of cashmere products through a single “feel†and “visual inspectionâ€. Consumers can pay attention to the following aspects when purchasing:
Identifying product identifiers is an effective channel for understanding and selecting products, as well as a guide to the correct use of the product. When selecting a product, be sure to check the product identification to understand the basic conditions of the product, in addition to the product name, factory name, site, specifications, number type, implementation of the standard number, fiber composition and content, certification, quality levels, washing methods, etc. In addition, we must pay special attention to the cashmere content on the cashmere sweater. The state requires cashmere sweaters containing more than 30% cashmere, and the higher the cashmere content, the more expensive the price.
Strong wear resistance Because cashmere and wool blended products are more wear-resistant than pure cashmere, cashmere products that are blended with a certain percentage of wool are generally stronger; pure cashmere is expensive, but not strong enough, and the wear resistance is worse than that of woollen sweaters, but Its performance is better than that of blended products, and products can be selected according to individual needs when purchasing.
The cashmere sweaters of the same size and the sweaters are significantly lighter than the latter.
Maintenance tips
As a high-grade cashmere product, because the fiber is thin and short, the strength, wear resistance, pilling performance, and other indicators of the product are not as good as wool. Cashmere products are very delicate, and their characteristics are similar to baby's skin. They are soft, delicate, smooth and elastic. They are used improperly and are easy to shorten the use period.
1. When wearing cashmere products, special attention should be paid to reducing the large friction, and the coat matching with cashmere should not be too rough and hard to avoid the frictional damage fiber to reduce the strength or produce pilling.
2. The wearing time should not be too long, should pay attention to intermittent, alternating wearing, to restore its elasticity, so as to avoid fiber fatigue damage.
3. Cashmere is a protein fiber, particularly easy to be insects corrosion, coupled with light and easy deformation, so the collection must be washed before drying, stacking a good bag flat, avoid hanging, so as not to overhang deformation.
4. Pay attention to mothproof during storage, and place a suitable amount of moth-repellent insect repellent. However, direct contact between insect repellent and cashmere sweater is strictly prohibited. Pay attention to ventilation, protection from light, and moisture.
5. Hand washing or dry cleaning when washing. Hand wash Note: Neutral detergent must be used; water temperature controlled at 30 °C ~ 35 °C; beware of light, no force, clean water drift net, tile dry, not exposure.
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