April 18-22, 2013, Zhejiang extraordinary rain home textile Garments Co., Ltd. 2013 autumn new fashion conference and order will be held in Hangzhou Yuhang District Tianducheng Hotel was held. The order not only brought extraordinary rain and rain fall 2013 dealers the latest products, but also for the participants presented a unique "2013" brand miracle - terminal profit system reengineering "order win model change training camp" Taking this opportunity, the reporter from China Beauty Network also interviewed Mr. Wang Feng, Marketing Director of Extraordinary Rain Apparel, on the contents of this order.
Extraordinary Rain Home Textiles Clothing Co., Ltd Marketing Director Mr. Wang Feng
Beauty Network Reporter: First of all, please tell us briefly about extraordinary rain costumes in Zhejiang
Wang Director: extraordinary rain brand aims to provide consumers with fashion quality products, through a variety of marketing planning, has become the consumer favorite brand, emphasizing brand quality, fashion and marketing. Aged at 25 to 38 years of age; psychological age of 22 to 35 years old fashion sense of smell the pursuit of a new era of women, fashion style positioning, elegant, romantic, self-confidence.
Beauty Network Reporter: The order will be the main purpose of what is it? What are the things?
Wang Director: The main purpose is to promote our company's new business model - specifically tailored for the 40-80 ㎡ shops boutique women's clothing brand, as well as the creation of boutique clothing boutique new profit model to encourage dealers to open more stores , Open a shop across the region to open a new shop mode of profit m
Beauty Network Reporter: The order will be displayed on the extraordinary rain 2013 autumn, then you can simply introduce us to the extraordinary rain 2013 autumn new features, which into the trend?
Director Wang: extraordinary rain ladies from the previous change into a small lady style European and American style transition, European and American style is the future of fashion vane. Color, our color closely follow the world's major show floor, combined with the latest fashion trends, extracted the most suitable for the extraordinary direction of the color direction of the rain, the color is new with a distinctive rain is different from other brands a highlight. In the product design, we have incorporated into the baroque bead decoration, stitching design of different materials, the British retro plaid regression, fur trim and other design elements, a good blend of the autumn and winter 2013 major show fashion trends .
Beauty Network Reporter: Compared with the previous orders compared to the order will have what kind of characteristics?
Director Wang: The orders will be different from the previous orders, not just the ordering part, as well as promote my company's new business model - is to allow franchisees to invest a guaranteed, low investment, high quality, high income (High return); make extraordinary rain boutique boutique fashion boutique new model, at the same time to the country's distributors to convey the company's future development of new directions, including company operations, product development, to go to branch offices around the requirements.
Beauty Network Reporter: hope that through this order will get what kind of effect? How is the dealer's response?
Wang Director: This order will hope that we join the franchisee, the provincial generation can understand and clear the future direction of extraordinary rain and market positioning, and our head office in line to create a unique blueprint for women's rain; Through this meeting throughout the country Dealers reflect the participants are very warm, it can be said that the mood is high, the confidence of our company's future multiplied.
Beauty Network Reporter: This order will have a lot of intention to come to the customer, most of them are most concerned about what the problem?
Director Wang: Most customers should be most concerned about our extraordinary business model of the rain and the future development plan.
Extraordinary rain brand marketing director Mr. Wang Feng and beauty network reporter conversation
Beauty Network Reporter: That for the new contract customers and ordering the spot signing customers have those preferential measures?
Director Wang: For the newly signed customers and on-site orders, the company introduced the decoration on the shelves back and the season explosion reward system, while the national unified store to do a "looking for extraordinary rain fashion charm woman," to buy extraordinary rain fashion products to send Companies extraordinary rain home textile brand fashion brand activities and so on;
Beauty Network Reporter: Now an even greater expansion of the extraordinary rain team, the management of the company and the brand, there is an extraordinary rain what kind of marketing management concept?
Director Wang: Our extraordinary rain sales management concept is to open a stylish boutique, the annual profit of 200,000 fine store; allow dealers to open more stores, to create a profit of 1000000 dealer sales model.
Beauty Network Reporter: Today, the dazzling array of women's fashion market, and other women's brands compared to the extraordinary rain women's What are the advantages?
Director Wang: extraordinary rain ladies advantage is tailored for 40-80 ㎡ boutique boutiques boutique, and other women's blind pursuit of open big shop, and our terminal retail price and competitive with the brand to be low 30% -40% of the price, our extraordinary women's rain has always been to enable our end consumers to enjoy high cost-effective, first-class quality fashion wild style.
Beauty Network Reporter: Through this order will be extraordinary rain again leaps and bounds to expand the layout blueprint, in the next two to three years, extraordinary rain and what kind of planning?
Wang Director: We must make sales of 200 million in the next two years, the national agency business must reach 1,000 extraordinary extraordinary stylish fashion store, build 20 million return agents 5, to create one million profit distributor 50
Beauty Network Reporter: Thank you very much for the busy director Wang accepted our interview, I hope extraordinary rain this order will be a complete success!
Director Wang: Thank you!
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