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According to the world clothing and footwear network, in the context of consumption upgrades, consumer behavior is no longer just a choice to meet practical needs, but is beginning to move closer to high-end consumption. As the main force of the current consumer, the 80, 90 people are also more inclined to the values ​​of innovation, convenience, and sharing. The ability to accept new things is much higher than that of other age groups. Under the influence of these "new generation" forces, making life more quality is becoming the core concept expressed by the mainstream consumer groups at this stage.
The surface accessories industry is inextricably linked to people's daily life. Therefore, consumption upgrades have the most direct impact on the apparel and surface accessories industry – higher requirements, smaller batch sizes, and more individual designs. At the coming of the 2017 China International Textile Fabrics and Accessories (Autumn and Winter) Expo (hereinafter referred to as the intertextile autumn and winter accessories exhibition), let's learn how exhibitors view consumption upgrades. What will they bring to the upcoming exhibitions? Innovative products and concepts that upgrade the trend.
Innovation opens the product to lead the demand era
Along with the rapid development of China's economy, more and more people are beginning to pursue a personalized and quality life, and hope to show their own personality through privately-tailored exclusive products. Nowadays, "private customization" is no longer synonymous with "expensive". It has begun to penetrate into every aspect of life. All walks of life have begun to compete for "customized" cakes, whether it is C2B's Internet customization model or relying on 3D printing technology. Behind this new trend, this new trend represents a new trend of consumption that is changing quietly—personalization, scene style, and experience.
Take a set of formal dresses as an example. The dressing fabrics that are limited to the right ones have long been abandoned by people. Functionality, easy care, and personalization have become the basic needs of consumers for formal wear. The trend, the first to act, is naturally a fabric company, and the dress fabric is evolving to the omnipotence under the constant push of the market. Taking Sunshine Group's new wool fabrics as an example, Sunshine Group has introduced popular wool, wool, wool and other fabrics through the combination of wool and other new products. It has interpreted the differentiation and diversification of wool fabrics. . At last year's intertextile autumn and winter accessories exhibition, Sunshine Group's pure wool high-grade thin tweed and wool cotton washed flowers have been closely watched by domestic and foreign visitors. Buyers on the spot are everywhere, and they will continue to bring relevant strength this year. The product meets the market.
When the dress is not in the "stereo", women's fabric products have been familiar with innovation. As a leader in Chinese fashion, Haining Tianyi continues to increase its independent research and development investment, and the annual market-oriented new products have grown from 2,000 in 2015 to more than 3,000 in the moment. Lu Jianping, general manager of Haining Tianyi, said that the women's fabric market has high requirements for product innovation efficiency. At the same time, the development of a single market segment is not suitable for the current macro development needs of the textile industry. Therefore, Tianyi’s products are originally single. Women's jacquard fabrics gradually extended to MiC Woman, MiC Man, SILKBOX, FENCO, FRAW five brands, covering high-end and mid-end men's and women's jacquard fabrics, interwoven silk, innovative linen and other multi-product routes, "diversity of market demand, we It is necessary to supply diversity to meet the market."
Don't think that the indigo cowboy has never changed. In the field of denim fabrics, innovation is like the pioneering spirit of cowboys. It never stops. Shandong Lanyan Textile & Garment Co., Ltd. has always been innovating around the changing needs of consumers. In the era of the national sports, the new varieties launched by the company this year have a kind of denim fabric called “can do yogaâ€. At the intertextile spring and summer accessories exhibition, many downstream buyers have shown great interest. According to reports, the fabric adds elastic fibers in both the warp and weft directions during the weaving process, and the comfort is very high. Jiangyin Hengliang Textile Co., Ltd. has continuously increased its research and development efforts, and developed excellent products such as “Heng†series and “Bright†series to lead the trend of denim fabrics. Knitting denim has entered thousands of households and become a companion element of daily life. .
Consumption upgrades are pressure and motivation for upstream auxiliary materials companies, and challenges are opportunities. This aspect means that the market needs better, newer and more special products. On the one hand, it means who can grasp the market demand and adapt to the demand. Whoever has the opportunity to master the right to speak, change the passive adaptation to lead the trend, reoccupy Develop the highlands.
Change-led production and business model upgrade
In response to changes in market demand, the first step is the product innovation of the enterprise, and the deeper adaptation is to change the production and operation mode of the enterprise.
The products launched by Jiangsu Sunshine Shangxi Senior Woolen Co., Ltd. at the intertextile autumn and winter accessories exhibition last year were favored by international brand buyers. For the performance of this year's exhibition, General Manager Hou Guoan is also well-informed. He said that in the first two years of intertextile At the autumn and winter surface accessories exhibition, the company discovered the increase of small batches of urgent orders and the urgent demand for customers to update the pattern. Therefore, the company began to adopt the “three-pronged†model of product innovation, service innovation and marketing innovation. "Products, the pursuit of excellence in quality; service, has always insisted on service-oriented, rapid response; marketing, when there is a small batch of urgent orders, the company will be the first time to select the varieties and models of similar quality recommended to send samples to customers This has greatly shortened the supply period of fabrics. This is the operating supply model that we adjust according to market demand. The effect is very good, and it reflects the correctness of our decision-making. We are very much looking forward to what will happen at this year's exhibition. â€
Innovative products and adjustment models, Sunshine Group, as the largest player in the industry, is constantly developing its strengths in the areas of intelligent production and efficiency improvement while taking into account these two aspects. The result of multiple parties is the site of each intertextile autumn and winter accessories exhibition. Sunshine Group's booths are full of popularity.
Sunshine Group regards the process of accelerating the intelligent transformation as the “top-ranking projectâ€. On the one hand, it strengthens the internal technology research and development of the enterprise, establishes an “intelligent officeâ€, and aims at the intelligent promotion and technical research of the production process and equipment of the enterprise, and with Jiangnan University and Southeast University. A number of universities and research institutes have actively cooperated to develop special robots for woolen enterprises. On the other hand, actively introduce external successful mature technologies. At the beginning of this year, Sunshine Group introduced the production line of intelligent garments. At present, three production lines have been put into production. After the “smart†transformation of the production line, the production efficiency has increased by three times.
Shenzhen Ruiguan Industrial Co., Ltd. has adopted a model of determining production plans by market demand in recent years, and the products developed are more vital and competitive. This achievement has been verified in the intertextile autumn and winter accessories exhibition in recent years. General Manager Yang Wei introduced that in the past, the production of the company mainly determined the varieties according to the ingredients and yarn counts. Now the company has cultivated a buyer's product development and sales team, regularly visits the mall, and goes to the shopping malls where international brands gather to see the new style of clothing. In the intertextile autumn and winter surface accessories exhibition site to do research, collect global season release brands and new season release information and fashion trends information, so that the final development of products more in line with market demand.
Changzhou Wujin Mahang Color Weaving Co., Ltd. R & D Director Zhang Yingzi also said that in the current consumption upgrade environment, enterprises will no longer expand production scale, but will tap their potential, adjust product structure, reduce low-end, running The product, the high-end high value-added products to achieve excellence, is the ultimate development path.
Indeed, whether it is to increase intelligent production or build a buyer-type team, the company's production and operation models are approaching the market demand, and are developing products around demand. I believe that in the upcoming 2017intertextile autumn and winter accessories exhibition, enterprises will not only We have found more innovative fashion accessories and products to meet the industry, and we are more and more adapted to the market's business model.
Transformation leads to perfect details of supporting services
At present, the textile industry is undergoing a process of transition from a production-oriented manufacturing industry to a service-oriented manufacturing industry. Whether it is using virtual reality technology to enhance the consumer experience, or through "Internet +", the focus is on serving customers. Exhibitors of the intertextile autumn and winter accessories exhibition are making the most of this change. Only in this way can the first impression card be played at the exhibition.
In general, leading designs are often difficult to understand in time by the market. In Lu Jianping's view, pre-sales and after-sales services are the magic weapon to transform R&D into cash flow. To this end, Haining Tianyi will integrate the R&D, production and sales teams to create a directional fashion platform “micplus fabric centerâ€, providing customers with a full range of customized services from creativity, technology to quality control, designers and buyers. After we "test the water", we will not have any worries. At the same time, in order to allow users to keep up with the pace of innovation in the company, Haining Tianyi also regularly pushes new trends for customers and strengthens customers' understanding of corporate fabrics.
Li Jianfeng, chairman of Xinshen Group, said that in order to cater to the changes in consumption, the company's product innovation has been centered on the flax lifestyle. This year, it began to set up an impression display space at the intertextile surface accessories exhibition, and landed the provincial linen impression innovation space, so that not only The exhibition site allowed professional buyers, designers and makers to have a more comprehensive understanding of linen products, and an innovative platform after the exhibition. At present, Xinshen is still implementing the “design and customization†innovation model, and customers can enjoy high-quality fabric purchase services in Xinshen.
Beijiang Textile is the leading enterprise in the denim fabric industry. Zhong Zhangwei, the marketing director, introduced the company's latest service initiatives. Based on extensive research on consumers and the market, the company positioned fabrics according to different market segments, not just crafts and designs. And other elements. Combining fabrics from four directions: technology elasticity, texture, eco-friendly and composite functions, combined with detailed data and exquisite planning, customers can find the fabric they want faster.
In addition, Beijiang launched a new supply chain management platform to create a one-stop service that uses fabrics to drive ready-to-wear. At the same time, WeChat small programs and mobile Internet service connections have been used by Beijiang to showcase the company's fabrics and ready-to-wear services, and to provide industry customers with extended garment services based on the company's fabric spot strategy in the most life-oriented way.
Shenzhen Ruiguan has also done its utmost to customer service. Yang Lan introduced that when introducing fabrics to customers, the company will also introduce garment styles designed with fabrics, match the corresponding fashion colors, and combine production costs. Process risk. "Only with such a service, it is possible to make a good customer supply partner for a long time." Yang Lan believes that there are many things behind this service. First of all, segmenting customers, developing products in a targeted manner, and reasonably predicting are the prerequisites for fast delivery; secondly, the production system should be efficient and fast; third, reasonable outsourcing and production sharing can help fully satisfy customers. demand.
Wang Lei, the relevant person in charge of Baoding Tianma Interlining Co., Ltd., believes that not only must we provide products for customers, but also provide corresponding solutions, and do a good job in pre-sale, sale and after-sales service, thus helping customers create a lot of value.
Facing the further upgraded consumption environment that has already arrived, looking at the surface accessories industry, each company is no longer the price, but the quality, service and added value. The products are doing well and the business model is advancing with the times. To be more complete in service, the market can take the lead. I look forward to seeing their style at the 2017intertextile autumn and winter accessories exhibition.
For more exciting reports, please pay attention to the world clothing and footwear network.
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