Founded in 1998, Guangzhou Huimei Garment Co., Ltd. adheres to the principle of "Pursuit of Excellence, Sincerity is the Most Important". After 13 years of hard work and relentless perseverance, the company has now developed into a research and development, production and sales, with annual sales breakthrough 200 million yuan of modern apparel business. Company's existing brand operations center 1200 square meters, modern office lobby, multimedia conference rooms, modern CAD computer board room, professional studio, large warehouse, professional equipment inspection equipment room, the products are exported to the United States, Canada, Western Europe, Italy, Japan and South Korea and other countries as well as RTHK, total exports more than 300 million pieces. The company has a mature R & D team, excellent marketing team, new marketing model; its Yin Man INMAN brand for its flagship brand. "Fear of change, embrace the times" is the source of all the people in the United States struggle, the current US-American companies like the rising sun, radiant, unlimited charm; "five years listed, online 800 million, offline 200 million" more Is the beauty of the United States before the coordinate. "Running with time, I am the best!" Confident in the United States will lead the garment industry in the next generation of change to a more brilliant tomorrow!
I believe the United States! Wishing Meeting of the United States! More looking forward to the United States!
Second, the brand profile - Inman INMAN brand under the large apparel business in Guangzhou City, the United States and Clothing Co., Ltd. In 1998 was born in Guangzhou, Yin Man INMAN brand for 25-35-year-old urban petty bourgeoisie, urban white-collar workers, SOHO (freelance), fashion girls, they advocate the natural, the pursuit of health, lifestyle, environmental protection, young people. Inman advocates the theme of the original ecological close to nature, return to nature. The pursuit of unity between man and nature of the state, at the same time yearning for an elegant, quiet, casual, free, elegant and comfortable urban lifestyles and lifestyles.
Elegance and simplicity, personality and assertive Yin Man brand, and strive to create a modern urban casual style casual school women!
In 2007, access to Alibaba TrustPass membership certification enterprises;
September 2009, topped Taobao Mall Top Ten "hot women's brand " and "selected women's brand";
In the first quarter of 2010, Inman 2010 spring shirts continue to rank the first in popularity searches for Taobao ladies. Inman INMAN sales exceeded 2 billion in 2011.
Third, the brand story
The boy finally reached the school he / she was looking forward to // in the south of the country, making him happy // everything is beautiful here
Very weak weak boy occasion appeared in the pitch, running, playing football
After the day's exercise, by the side of the field to rest // next to the figure let him shine // turned out to be a review of the Jiangnan girl
After every day he / he out of exercise // looking for a shadow of the corner
Later, the boys participated in the Games // actually won the first million meters race / / girl cheering for him
It is said that there are concerts // boys queuing up overnight for this // whole semester savings // buy tickets for a pair
Girls intoxicated at the concert // Mandolin music // Every time she dials // her heart follows the melody
Sounds like a silver bell-like scroll generally crisp / / she heard tears
(Later, boys and girls together, whenever I recall the past, can not help but move, "Green, Mandolin" is the beginning of fate, but also these two words, the perfect achievement of a story, it is the perfect today "Yin Man "The protagonist is our two founders)
Fourth, brand positioning
1, style positioning: simple and elegant, personality without publicity
2, the age position: 20 years old - 35 years old
3, economic income: monthly income of 3,500 yuan - 10,000 yuan
4, the target groups: urban petty bourgeoisie, urban white-collar workers, SOHO (freelance), fashion girls, they advocate the natural, the pursuit of health, lifestyle, environmentally conscious young people
5, lifestyle: Inman advocate the theme of the original ecological close to nature, return to nature. The pursuit of unity between man and nature of the state, at the same time yearning for an elegant, quiet, casual, free, elegant and comfortable urban lifestyles and lifestyles.
Fifth, the design concept
Pastoral landscape culture of Southwest Water Town culture and Southwestern ethnic style in China is intertwined in the design performance of Inman's brand apparel. Yin Man original water town natural wind, so that urban women close to the Jing Jing natural and return, carry, accompanied by.
Yin Man leisure and cultural style of the nation, so that the urban woman's intellectual temperament even more elegant and confident.
Sixth, the concept of brand management
1, the brand joined, 100% return!
2, brand management, zero inventory management!
3, online store entity, double head!
4, small shop made a big business!
5, you make money, I help you to bear the risk of goods!
6, epoch-making marketing reform, only Yin Man brand unique!
Seven, apparel industry epoch-making new marketing model
1, subvert the traditional marketing model - 100% return.
2, online and offline - online store and physical store sales simultaneously, small shops bigger business.
3, the company responsible for planning a national brand planning, promotion
Eight, join the customer to join Yin Man brand qualification conditions <br> willing to join the ranks of the brand franchisee, to accept the company operating concepts and management rules to provide local first and second commercial street frontage shops, covering an area of ​​40 square meters to participate in the store's business Management, have a certain market operation and clothing retail experience ready 15 - 500,000 yuan per shop shop investment (including store rent, decoration, unified shelves, shops, etc.)
Accept the company's unified management guidance and supervision, support and cooperation with the company's promotional arrangements have a certain brand management philosophy, the management experience of brand stores