Services: "service" to share the fraternal culture of sentiment In the serious homogenization of the products and services in the market, how to improve quality and comprehensive value-added services has become the magic weapon for many companies to win in the market competition. In April of this year, Nokia upgraded its membership card to "Foca". "Foka" based on the original membership value-added services, put forward a new "happy and sharing" membership service concept. When members apply for "Foka" at Nochi stores, they receive a complimentary card for free. When they enjoy Nocturne's honor and courtesy, they also invite friends and relatives to share with their affiliated cards and accumulate points with the main card to earn points Dressing and other services. This sub-card can enjoy the same VIP card with the main card service, can be described as "blessed with", but also refers to "have the same service." It can be said that through this upgrade of VIP wealth management card, Nochi will enhance the service level of its members so that customers will enjoy themselves and share their services. Nuoqi strengthens the member service level, expands the member service scope, simultaneously also positively creates the unique member service. With the simultaneous growth of the number of Nochi members and the number of stores, Nochi gradually shaped the "brotherhood" emotional culture. In November, Nuoqi also launched a "Thanksgiving season" feedback activities, through a variety of rebate activities, thanks to the majority of members of Nuoqi, as always, support and love. Product: First-class designers and QC team South Korea's Samsung, LG relies on the design culture became popular all over the world, the United States iPod with product design to attract many consumers, which gave Chinese entrepreneurs inspiration: Only continue to refine the product, To establish the core of the designer culture, the Chinese brand can enter the high-end market in order to board the big hall, in order to fundamentally compete in the world market. With more than 20 years of experience in fashion design and branding management, Mr. Ding Canyang, the chief designer of Nochi, led the design team of dozens of well-known designers at home and abroad. The team gathered fashion information from Italy, Hong Kong, domestic Shanghai, Guangzhou, etc. for inspiration, and combined fashion information collection of fashion buyers, market analysts' analysis of market information and designer's design concept, the team designed nearly 3000 Section of the new product, then according to the actual market conditions from which to choose cost-effective, most in line with market demand 1000-1500 models on the market. Knoch in ensuring that clothing has excellent design and cutting, but also has a strong supplier channels and a leading domestic team of strong quality control to ensure fashion and quality. In Nokia suppliers, also bear ZARA, D & G, TOMMY, crocodiles and many other internationally renowned clothing brand OEM. Nuoqi and these international brands to share channels of suppliers, greater enhance the promise of fashion taste. At the same time, Nuoqi professional QC team, are experienced apparel employees, they were sent to Nuoqi all kinds of clothing suppliers and Nuoqi logistics center logistics, production of every step of the garment strict control to ensure that The majority of consumers in the purchase of clothing and Nuoci compared with other clothing brands, the same paragraph with the same fabric but lower prices. Channels: Information Sharing Sit in a Changing Market Domestic apparel brands are facing the challenge of channel shuffling and integration, especially for emerging apparel brands or small and medium apparel brands. In the new round of channel disputes, building channel loyalty will be an important part of apparel brand management. There is also an information sharing system between Nuoci and the manufacturer. Each supplier can keep track of the sales and inventory of the supplied products in Nuoci and evaluate the sales and logistics readiness, which greatly improves the response speed of the supply chain . Ding Hui, for example, a shop sold a pair of pants, the data passed to the headquarters, but also passed to the supplier office. While Orchestration may place an order, the supplier started the production of the product as early as possible. Notch mode can not only reduce the loss of profits in the middle part, and may maximize the preservation and the most rapid feedback of the brand all kinds of market information, but also to maximize the display of brand image and implement the brand marketing strategy, so this cooperation Partners are undoubtedly the best suppliers of clothing. Expert analysis: the trend of brand upgrading Looking forward to some of Nochi brand upgrades, industry analysts pointed out that this with the current industry background and development trend. In recent years, with the Min sent casual men's clothing plate in the country's strong rise, follow the trend of more and more serious. Only in Quanzhou and Fujian Putian production areas, launched on the market hundreds of casual men's brand. At the same time, in the other domestic garment sector, there has also been a wave of business and leisure brand positioning, especially in Changshu, Jiangsu Province, represented by the business casual wear plate. Therefore, the Min faction men's brand faces the challenges of brand hollowing and product homogeneity increasing, the performance of brand value added more and more vulnerable. At the same time, to Nochi, Metersbonwe and other clothing enterprises developed through a unique model, the strength should not be underestimated. Moreover, in recent years, foreign first- and second-tier apparel brands and apparel retail brands have been marching into the Chinese market to rapidly expand their businesses and seize market share. Under this circumstance, the enterprises represented by the leading brands of Min-faction men have changed their runways and changed their marketing tactics. Through the branding and upgrading of their brands, they are trying to throw themselves away from the brand development of Min-faction men's apparel, the imitation of other apparel plates in China and abroad Brand extrusion. "2008 is destined to become a watershed, the consumption escalation gradually become a trend.The Olympic Games have brought too many opportunities for discussion, which is no doubt that the general trend.But for more Chinese enterprises, to consider is not how to share 2008 Olympics feast, but how to deal with the tremendous pressure on the business.We all need to find products in the product upgrades, emotional consumption brand 'liter' way. "Domestic well-known brand marketing expert Lee said. Another expert analysis said that the intensity of international competition increased, the level of consumer demand gradually increased, the Chinese economy has been from the era of product competition to the era of brand competition, which have refined the brand has become a top priority. Of course, the refinement of the brand can not be achieved in a single sentence or two, requiring elaborate changes and upgrades from all aspects. China Garment Industry Association, said the person in charge, Nuoqi brand escalation in the Chinese apparel industry has a special significance. "In fact, before that, there are already many clothing brand companies through the same 'image renovation project' for their own development assistance, such as Lee Lang, Rimula, etc.," he said. As the leading fashion retailer in China, Nuoqi conducts a series of brand exquisite upgrades both internally and externally, showing such a trend that the national brand garment enterprises gradually moving out of the "Made in China" slump have begun to consciously adopt the brand image The reconstruction or optimization, to express their increasingly strong sense of brand marketing and strategic development of international vision.