First, the purpose of exchanging friendship links
1. Improve PR. This is the more fundamental purpose of exchanging friendship links. If you know what the PR value is, look at the explanation of the noun below.
2. Improve keyword rankings. This is also one of the purposes, and its importance does not have to be repeated.
3. Increase the weight of the website. This is very important, only if your weight is high, search engines will value you.
4. Improve visibility. This article is still more targeted, and it will be achieved for certain websites and specific situations. For example, an unknown new station, if you can link with Sina, SOHU, YAHOO, NetEase, Tencent and other large websites, it is definitely a great improvement in its popularity and brand image.
5. Increase traffic. This article is almost negligible, but the reason why it is written is because many newcomers have a misunderstanding, thinking that the link is to increase traffic, so seriously correct here, friendship links for traffic improvement is very small, if the link The few IPs that come with can affect the traffic of your website. It is worth discussing whether the website exists or not. In fact, when I first learned to build a website, I thought so.
Second, what is a quality link
1. Alexa ranking. The Alexa ranking represents traffic. Of course, some people have said that many websites are ranked by cheating. It doesn't make sense to see this. Sites with rankings do not necessarily have traffic, but sites that are not ranked must have no traffic. As for the exchange of high-ranking websites, there is no clear standard. I don't think it is much lower than the ranking of your own website.
2. PR value. This represents the weight of the website, and only the exchange of links with high-weight websites will increase their weight. Generally speaking, as long as the PR value of the other party is higher than itself, it can be changed. However, the author believes that at least 4 should be considered a good link.
3. Reputation. The other website has a certain reputation, or has a certain influence in the industry.
4. Relevance. The subject content of the other website should be related to our website.
6, web page snapshot. The time of the other party's web page snapshot is better than the day.
7. Number of entries. In the first place, the number of search engines and the actual content of their websites should not be too different. Second, the other party's website in Baidu and GOOGLE's number of records is not too different, this can refer to the proportion of its similar websites in different search engines.
8, update speed. The content of the other website is better updated every day. Only the website that is updated every day, the search engine will pay attention to it, the user will like it, and the link will be valuable.
Third, resolutely do not change the link
1, fake PR. Usually fake PR refers to a means of using PR hijacking techniques to deceive PR values. However, identification is also very easy, there are many online identification tools.
2. There are too many export links. Even if the opponent's PR value is 10, if there are hundreds of links, it is actually not much on your head.
3. The link inside the page. Resolutely do not make links to internal pages, the links inside pages often do not make any sense. Because of the special friendship link page, it will not be updated every day, and usually the friendship link page does not have a high PR value.
4. JS link. This can't be changed, the search engine can't see anything in JS at all. The search engine does not see it, which means that the link is invalid.
5. The page without PR value is determined not to change. The reason why this article is written is because many newcomers think that as long as the other website has PR, it will have an effect with any of his pages. In fact, this is not the case. It must be directly exchanged with the other page with the PR value. Only then. Everyone is watching the official Mo laugh, indeed many new people have this misunderstanding.
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