Jay Chou joins hands with Smith Barney to become an indispensable “view”

"Not to take the unusual road". Since the establishment of Smithsonian in 1995, it has gradually become the leading Chinese casual apparel industry. The development of Smith Barney is a breeze, and veterans Zhou Chengjian also has a variety of reputations. However, the exclusive sales model and the perfect management structure of Majesty Smith Baron do not say. We look at Smith Barney in a relatively narrow way. There are probably many 80 and 90 queens who like Mirbon clothing. There is one reason: because it is Jay Chou's endorsement. .

It is hardly imagined to open Metersbonwe's official website. A figure known to many 80s and 90ers - Jay Chou - appears on the home page.

"Not to take the unusual road". Since the establishment of Smithsonian in 1995, it has gradually become the leading Chinese casual apparel industry. The development of Smith Barney is a breeze, and veterans Zhou Chengjian also has a variety of reputations. However, the exclusive sales model and the perfect management structure of Majesty Smith Baron do not say. We look at Smith Barney in a relatively narrow way. There are probably many 80 and 90 queens who like Mirbon clothing. There is one reason: because it is Jay Chou's endorsement. .

Jay Chou - Smith Barney laid a large consumer base for him.

In 2003, Barony invited Jay Chou, a pop star of popular music, to speak contemporary and began a series of promotional activities. Before and after 2005, it was probably the heyday of the beginning of Smith Barney. At that time, in many high school campuses, the clothing of Smith Barney was everywhere. Even some students would say that Smith Barney was a school uniform in our school. The author just happened to be at the same time. The students of the period, therefore, experienced this "golden age" of Smith Barney. However, when asked why many dressmakers chose Smith Barbour, the answer was surprisingly similar: because Jay Chou, I like him, and I will buy it as long as he wears clothes. Some people may think that the writer is exaggerating, but if you go through that period, you will be shocked inwardly: When Smith encounters an "elegant", you may think unilaterally. Without Jay Chou's endorsement, there will be no glory today, or at least not Today's "leading" status.

Smith Barney and Jay Chou: The same "cool" feeling.

If you do not have product strength, even if the spokesperson has a charisma, it will only bring temporary purchasing power. After that, many consumers will abandon the product because of its untrustworthiness. Obviously, at this point, Smith Barnum is successful.

“The feeling that Mebon clothing gives me is 'cool' and is as cool as Jay Chou.”

“It was Jay Chou who told me about this brand. After buying it, I found that wearing it was very personal and it was completely consistent with Jay Chou’s interpretation, so I always liked the brand.”

“I feel that Smith Barney was created for Jay Chou. Both have their own personalities. Together, of course, they are perfect.”

......

These languages ​​are all "innocence" heard by the author during the same student period. From these we can easily see that the charm of MBS itself has firmly grasped its own customers, because Jay, so many young people know and buy it for the first time, but then, if the power of the idol alone to lose the product With its own charm, then Meibang cannot have today's glory. Perhaps it may be a short-lived phenomenon. Zhou Chengjian not only has vision and strength, but also sees an endless stream of visitors, immediately feels rapid expansion, and creates a taste that meets the tastes of customers. Clothing is a top priority. What is the taste of customers? The main consumer groups of Smith Barney are 18-25 years old, and the age level of this consumption will only move forward, and the possibility of pushing back will be small. What is this group of people needed? Even though Zhou Chengjian has entered the indestructible year, he is well aware of the psychology of young people in this age group, that is, the pursuit of personality.

The sources of Jay Chou’s personality, which he has attracted, exposes the hearts of young people in the same period. Zhou Chengjian knew that the spring of Smith Barney had arrived.

Jay Chou - Smith Barney will not be separated from you.

Endorsements are always updated. Therefore, many of the popular singers have been “stabbed” by Smith Barnes one after another. Because Smith Barney knows that the appeal of a person is always limited, and not everyone likes Jay Chou. It is also necessary to bring in most of the current stars. The efficiency of the star was made incisively by Zhou Cheng, and it was used right now.

However, one thing has remained unchanged. From the beginning of 2003 to the present, one figure has not changed - that is Jay Chou. Even if the spokesperson keeps changing, Jay Chou's photos have been hung in every corner of Umbro store. Zhou Chengjian was smart. He knew that Jay Chou could not change because the source was Jay Chou. Without Jay Chou, maybe it wouldn't have much effect on Smith Barney, which is now "well-qualified". But perhaps it is certain that Smith It is bound to lose a large number of tourists, because in most of the "Mamba", there are too many people who can say that it is not clothes, but Jay Chou's "body."

Take an unusual step. Indeed, Zhou Chengjian, who is in his forties, has been walking an extraordinary road. It is this road that has made him today's glory. In the middle of the road, Jay Chou’s presence has always been accompanied. As a result, the roads of Smith Barn have buzzed up. Perhaps Zhou Chengjian did not think that the once-usual endorsement had become the foundation of a brilliant future. Therefore, if you say Zhou Chengjian's unique sales model has created a huge costume empire for him. Then, Jay Chou – should be the cornerstone of this empire and the tantalizing scenery that has always been around. (

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