Closer, in the discussion of the annual sales training planning of a company's marketing team, it is inevitable that this controversial topic is that the growth training of marketers is “whether the concept is first or the skill training is more important? "In fact, nothing more than to discuss "Is it important to see the reality before or the foresight?" I think everyone understands this problem, and everyone does not have to say the answer to the simulation. The key is to see how you choose afterwards. Do, that is the more real answer! What kind of choice will produce what kind of team, and I am very pleased that the company I serve will implement the later answer in the focus on the concept.
In the personal growth process of the salesperson (or in the corporate training), I actually know that I am pursuing long-term progress. However, due to the reality at hand, most people still have to choose the "effectiveness", that is, the so-called learning Can use - skills for the top. There is demand for the market, so many "sales masters" have been transformed into "actual combat lecturers", and the introduction of the skills listed courses has attracted many "customers." We have seen more companies are training in skills, guiding our marketing partners all day long, and talking about how many "tricks" there are. Recalling the marketing road that has never changed for more than ten years, I have also worked from a newborn calf to a market that spans several different industries. I have not been growing up, and I have stopped and walked. I have also been among my colleagues in the past. Their own introductory teachers and heroes of worship, they were the "foreign crown king", "monthly king", "year million" and "old killer" in the forefront. Until now, they felt that "big waves and sands" were too overdone because of their superb skills. They have already left the profession of marketing, and they can only be masters. As for whether it is active choice or forced to abandon, there may not be much difference.
Looking back on the growing sentiment Now, in the process of marketing team building and marketing staff training, the author feels that the real “effective†and the team and personal growth is not “skillsâ€, because “skill training†seems to be “pain relief†in my opinion. "The agent" did not shape the power at all. For those of us who will be marketing as a professional, for those who want to cultivate a marketing elite team, we can't "train the martial arts and not practice"!
First of all, "skills" are mostly "others." That is to say, in the absence of ideas, it is impossible to produce "own skills", and we must learn skills and learn from others. When the partners of this period met, they asked more: "Hey! How, you got 'a few customers' this month," or said: "I got 'a customer' the day before yesterday." I learned some more. High-minded words, and so on. They never convey their emotions to customers, show their style charm, and communicate their values. Business people in this state are often reluctant to do follow-up customer service for "finding" customers. They are left after a shot. In this way, the skills are used, and I don’t realize that I have become a "other". So the sellers have become "a template", no wonder many customers say: "How do salespeople feel the same?" He said that the customer knows what the next sentence is. What is even more frightening is that some of the partners have learned more skills, and later become a "complex". The skills are used, and the more they feel awkward, the more they find themselves not like themselves. At this time, the sales partner will feel that the sales work is not only tired, but also very messy. To the limit, you can only find yourself by escaping, ending his short and once brilliant marketing! So there appeared a salesperson: a social career phenomenon that jumped in a company for one year, transferred to the industry for two years, and changed jobs for three years (leaving sales work).
Secondly, always learning "techniques" I think the cost is too high, and our gold growth period is limited. Every growing person, whether in freshness, frustration, or innovation, has an excellent period (especially for sales). This period should focus on the golden stage of self-development and self-building, and we are in this gold. In the growth period, when you repeatedly study and use other people's skills (even just staying at the level of imitation), you are undoubtedly discarding yourself. The common phenomenon is that most of the partners, when the learning skills are no longer particularly effective (that is, when the trough occurs), will skip an industry to adjust themselves from the "new", "start from scratch" to learn new skills. , looking for new feelings (for example: the market seems to be blank, do not have to see old customers, sales talks that they have not "spoken" before, etc.). This cycle, has been "persistent" until there is no courage to stand up again, "persistence" to the death of the golden age. Speaking of it, the cost is really terrible!
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