Dongguan City's Snake Clothing Co., Ltd was founded in 2004, with its origins tracing back to the Dongguan Humen Dushe Garment Factory. The company's domestic headquarters is located in the renowned "Clothing City" of China—Humen. As a comprehensive clothing brand operator, the company integrates research and development, product design, manufacturing, sales, and logistics services under one roof. It currently owns three well-established brands: U'SAKE and SEYEMIMI, which are both fashion women's brands, and QIAO ZUI SHE, a popular children's wear brand.
The "Snake" (U'SAKE) brand has achieved significant success, with annual sales surpassing the ten-million-yuan mark. Meanwhile, the cutting-edge women's brand "Snake Eye Fans" (SEYEMIMI), launched in June 2010, has rapidly expanded across the country, with 100% of its stores and display cabinets set up nationwide. In addition to its core apparel business, the company also engages in various other industries, including interior decoration, beauty salons, agency of well-known domestic brands, and real estate investment, showcasing its diversified growth strategy.
SEYEMIMI, known as "Snake Eye Fans," is a modern and stylish women’s brand that emphasizes taste, fashion, and self-confidence. With a well-structured product line and a clear color system, it promotes a distinctive dressing style for women aged 20 to 35 who are passionate about quality, fashion, and individuality.
QIAO ZUI SHE, the children's clothing brand, draws inspiration from European and Korean fashion trends, offering high-end, trendy, and casual kids' wear. The brand advocates a lifestyle that blends simplicity with sophistication, style with personality, and fun with culture. Its product lines include the Cool Warhead series, Fashion Sports series, Rebellious Angel series, and the Family Series, all designed around the theme of "Warbler." These products promote a vibrant and colorful children's fashion style, targeting children and teenagers aged 2 to 15 who are imaginative, expressive, and love fashion and an active lifestyle.
In 2010, Dongguan Dushe Garments Co., Ltd was honored as a vice president unit of the Henan Chamber of Commerce (Dongguan) in Guangdong Province. Through the chamber of commerce platform, the company has gained access to more valuable industrial chain resources, providing broader support for brand operations. This has laid a solid foundation for the continued growth and development of the SEYEMIMI and QIAO ZUI SHE brands.
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