In the suburbs of New York City, a Japanese woman stood out among the bustling crowd, her hands filled with iconic luxury items—LV classic bags, a Chanel dress, and shopping bags from Burberry, Coach, Dolce & Gabbana, Giorgio Armani, and Gucci. Her petite frame moved effortlessly through the sea of shoppers, all of whom were carrying an impressive amount of purchases. It was clear that this wasn’t just a regular shopping trip—it was a full-blown luxury shopping experience.
This scene took place at the Woodbury Common Premium Outlets, the largest outlet mall in the eastern United States. Though not located in Manhattan itself, it rivals the famous Fifth Avenue in terms of popularity and traffic. In fact, many travel agencies in Toronto, such as East Asia Travel Agency, Tai’an Travel Agency, and Pegasus Travel Agency, have made this outlet a key stop on their three-day tours of New York and Manhattan. These agencies run multiple trips each week, especially during the holiday season, when demand surges.
Other popular outlets include the Camarillo Premium Outlets near Los Angeles, North Georgia Premium Outlets near Atlanta, Nevada Las Vegas Premium Outlets, and Orlando Premium Outlets in Florida. Luxury brands like Lacoste, Ralph Lauren, Estee Lauder, and Lancome offer discounts of up to 50% or even more, making them highly attractive to both domestic and international shoppers.
While many luxury brands have embraced the outlet model, some still resist. Brands like Louis Vuitton and Hermès refuse to offer discounts and do not participate in outlet sales. Similarly, high-end makeup brand VII and Maria Galland also avoid outlets, choosing instead to focus on personalized service and exclusive retail environments.
According to Louis Vuitton’s public relations head, the brand’s identity is rooted in its exclusivity and prestige. Discounts would dilute that image, which is why LV has always maintained a “never discounted†policy. VII, on the other hand, emphasizes tailored customer experiences and doesn’t need outlets to manage inventory, as their products are custom-made for individual needs.
However, not everyone agrees. Oscar de la Renta believes that outlets don’t necessarily lower a brand’s value. He argues that the outlet model is becoming increasingly common, and while some brands may resist, the trend is unlikely to change. As the economy evolves, it's possible that more luxury brands will eventually embrace the outlet format.
Whether luxury brands can truly thrive in the outlet space remains to be seen. For now, the debate continues, but one thing is certain: outlet shopping has become a powerful force in the world of fashion and luxury.
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