The world's first king Lin Xiang (President of Ordos Cashmere Group Co., Ltd.) came out of the prairie: I have a feeling of self-improvement from a young age, and I want to fight for the first thing. This kind of strong desire can be said. Also note me. When I was at the top of the plant, I actually decided to make this plant a world-class company, the world’s largest company, and the world’s largest and best company. This also depends on the actual situation. Although this area was originally a nightmare in the world, Wang Linxiang was too mad, but after careful analysis and reflection, I said more than ten years ago that the Inner Mongolia region would be the first in the world, most likely. It is cashmere.
The Yimeng Cashmere Sweater Factory became the place where Wang Linxiang’s dream began. However, the initial success did not dazzle his head. Wang Linxiang clearly saw the problems that existed in the company. The young factory manager who dares to dare to make a decision decided Reforms were carried out within the company to break the "big pot" and began to fully implement the effective wage system.
With the continuous production of cashmere sweaters, Wang Linxiang encountered the first difficulty, that is, the problem of the market. At that time, China was in a stage of unfinished business, the social purchasing power was very low, and the cashmere sweaters just produced had no reputation. , not get people's approval.
At that time, China was in the era of planned economy. Wang Linxiang dared to do this without doubt taking great risks. In fact, measuring the success or failure of an entrepreneur often depends on whether he can accurately grasp the market opportunities in Wang Linxiang. It seems that making such a decision is not an impulse, but based on a confident judgment that the era of market economy is bound to come.
Wang Linxiang: Although the market economy is an invisible hand, it has an invisible law there. There is one, you meet the needs of others, the needs of continuous growth and change, you can survive, and also because of this, everyone desperately wants to Satisfaction results in a survival of the fittest and survival of the fittest. Therefore, commodity economy is an insurmountable stage. I have already known this in the 1970s. Since you realize that China will sooner or later engage in a market economy, then you will have to learn new things in the market economy. As I said in the past ten years, I tell you that this opportunity is not much, and China is precisely in the direction of the planned economy. There are many gaps in the transition period of the market economy. There are many opportunities to see if everybody is good at grasping. Whoever takes the lead and realizes early, who is determined to dare to do this, will be able to grasp the market opportunities. The survival of the fittest and survival of the fittest are the rules. When the cashmere sweater factory began to develop rapidly, Wang Linxiang met with a huge challenge that he did not expect. In 1987, an unprecedented cashmere war broke out. This event has a profound impact on the future of the king. Lin Xiang and his company pushed to the edge of the cliff. In the mid-1980s, with the ever-increasing growth of cashmere products and the ever-increasing number of products, the competition for raw materials was intensifying, and this reached a peak in 1987. The price of raw cashmere was 16 yuan from 1984. One kilogram soared to 160 yuan a kilogram, the fierce cashmere wars caused heavy losses to the entire industry.
Wang Linxiang: In 1988, the supply and marketing war shook our supply and marketing cooperatives in Inner Mongolia, resulting in a loss of nearly RMB 1 billion in the supply and marketing system, and almost a loss of nearly RMB 10 billion in Inner Mongolia’s livestock and poultry products. This time, cashmere warfare basically caused some cashmere circulation enterprises to suffer heavy losses. Many companies lost their lives because of the cashmere war. So what is the cashmere war? In cashmere, he added heavy metal powder, refueling, and extra earth. What rabbit hair, cow hair and dog hair were all involved? / What is the final level? That is, 1 kilogram of cashmere adulteration can be blended with 90%, and finally produce 10 kilograms. This is the extent to which it is achieved. Therefore, our country's cashmere is also a big constraint, and its reputation has also been greatly affected.
The cashmere war has had a huge impact on the business. However, Wang Linxiang not only had a difficult time, but also got ahead of others. At the same time, some of his actions during this period have earned the company more respect.
After successfully defusing the crisis brought about by the cashmere wars to enterprises, Wang Linxiang began a bold breakthrough and separated itself from the leader of the Iraqi textile company. In his view, this unreasonable management method has seriously affected the company. The normal development.
Wang Linxiang: The company’s business philosophy should be easy to understand. Not only does the slogan let everyone shout, but everyone thinks that I should do it. I should stick to this idea. And I think that a long-lived company should have its own unique corporate culture. Only in this way can it last long, and spiritual things can last long. So I told you that when I was in my teens, I turned over the yellow book. There were a few words on it that were very philosophical. They called “gold floating, white hair and old people thin.†This is what I think, from ancient times to the present, Life does not bring death or bring death. Gold is alive. It is kept at all times in the world. But people are stingy, white hair and old people are scarce. So the spiritual thing is forever and it is never ending. of.
Today's Wang Linxiang's management of the company has become more than adequate. In his mind, there is also a plan to hide behind the scenes like Liu Chuanzhi at the age of 57. He was born in 1951 and is six years away from this project. Six years later, whether Ordos is still able to continue to develop healthily, whether or not talented people such as Yang Yuanqing and Guo Wei have succeeded, which may be the largest left by Wang Linxiang to people. suspense.
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