Reproduce "Trends and Classics" - An Lifang Sparkles Shenzhen 2017 Lingerie Exhibition

From April 19 to April 21, 2017, An Lifang, a leading brand of China's lingerie brand, made a grand debut at the 2017 SIUF China (Shenzhen) International Brand Lingerie Exhibition. The four major brands of Enlifang, Fendi, IVU, and Liza Cheng under the joint theme of "Moment" brought the ultimate fantasy and glamorous lingerie fashion trend show to the opening ceremony. In addition, Embry made the move to E-BRA coffee shop with fashionable appearance and mellowness, and became the only and most eye-catching “energy supply station” on the show, and was in the public interest fashion night and gold bellyband award/SIUF2016-2017. At the annual awards ceremony for China's underwear industry, An Lifang won five grand prizes and once again became a big winner at underwear exhibitions.

The E-BRA Cafe is fresh, not only beautiful, but also very good!

Embry's "Cafe" is made of artificial green plants and green materials. Into the living hall, the first thing that catches the eye is the simple hand-painted black-and-white picture frame photo wall, vividly showing the development history of the Elifang Group for more than 40 years.

Another highlight of the exhibition is the integration of contemporary pop culture: interesting “net red” panels and online buzzwords followed by hot spots, such as “Dakang's book don't drop GDP”, attracting many young consumers Stop and take pictures.

The six dazzling patents of the An Lifang Group: "Three-Dimensional Steel Wheels", "Ultra-low-position", "Light Cup", "Wisdom Lotus Cup", "No steel ring", and "Smart shoulder strap" are all in every possible way. Care for female breast health.

In the late spring and early summer, perhaps your heart has already flown to the rippling islands or the lush tropical rain forest. Enlifang has been "intimately" ready to travel and equipped - the new swimwear and beachwear in 2017 will give you a chance to walk Take a trip.

The lively decoration style sweeps away the tiredness of the visitors, and it is full of vigor and vitality to have a cup of mellow Enlifang special coffee. Looking at the popular coffee shop, people feel the energetic charm brought by the Enlifang Group. The meticulousness and thoughtfulness are reflected in all aspects. E-BRA's Coffee Life Museum is inspired by life. It integrates high-quality, stylish and comfortable psychological appeals of urban women so that every woman can easily have high-quality green ecological underwear, and a good mood can be harvested!

Driven by the trend of “see and buy”, E-BRA is advancing with the times and real-time cooperation with e-commerce companies. It enables Jingdong VR to broadcast live, and many fashion KOLs are transformed into “underwear buyers” to make consumers experience what they see. The quickness and convenience of the company reflect Embry's constant change in “meeting the core customer needs” and adapt to the fast-changing consumer upgrade model.

In the end: An Lifang swept the "Oscars sector Oscar" five awards

On the evening of April 19th, the SuiF Organizing Committee launched a heavy public fashion night cum gold bellyband award/SIUF2016-2017 China's underwear industry annual awards ceremony, known as the "underwear industry Oscar." That night, Rocky Tianhou spoke for public welfare and fashion, and together with nearly 1,000 industry elites witnessed the glory of the Chinese underwear industry in the past year.

With excellent brand strength, Embry Group has won five awards in the industry fashion award, annual brand value award, annual innovation award, annual public interest award and annual industry responsibility award. It has once again won the recognition of the industry authority.

Comfit brand, which is known as "underwear care products," has won the " Innovation Award of China's Underwear Industry in the Year " for its outstanding innovation ability, with its breakthrough innovative body-care concept and health-enhancing body function.

The city underwear brand E-BRA, which has attracted much attention, won the 2016-2017 " China's underwear industry's annual brand value award " with its stylish and comfortable design style and green certification.

Young fashion underwear pioneered the brand Fendi Poetry, interpreting the vitality of modern women with a trend-setting attitude, and won the 2016-2017 “ China Lingerie Industry Annual Fashion Award ” in one fell swoop.

An Lifang, a leading brand in China's underwear industry, won the 2016-2017 "China Underwear Industry Annual Public Welfare Award" and "Annual Industry Responsibility Award" for its outstanding innovation, brand influence and years of commitment to Chinese women's public welfare undertakings.

In addition to the five gold bellyband prizes, An Lifang won the “Technical Support Award” again at the China International Underwear Creative Design Contest on April 19th and the China Home Decoration Original Design Contest final on April 20.

An Lifang provided costume technical support for the 2017 China International Underwear Creative Design Contest and the 2017 China Home Decoration Original Design Contest.

In addition, Fendi Poetry, the leading brand of young fashion underwear, sponsored the underwear and swimwear section of the 2017SIUF International Underwear Supermodel Competition. In the final of April 21, 36 models from all over the world wore Fendi’s poems to show their graceful body and vitality. Sexy charm.

On the evening of April 21st, An Lifang once again presented her exquisite dress for the supermodel competition, which was the closing show of the underwear exhibition in this sector.

Through the colorful visual feast of SIUF, it highlights the diversity of the brand's glamour of Alibaba Group, from the opening show alone, to the exclusive title of “Chinese Home Furnishings Original Design Competition” and then to the “International Underwear Supermodel Competition”. Throughout the entire process, An Lifang has become the biggest highlight of this year's SIUF China (Shenzhen) International Brand Underwear Expo, and it also marks the end of this week's Underwear Cultural Week.

Embry gathered over 40 years of ingenuity, embodying the beautiful legend of oriental underwear and creating beautiful dreams.