Original brand design cluster Taobao fashion frontier outbreak new force

Shanghai Fashion Week 2012 was grandly opened on April 11th. Six original brands from Taobao also made their debut on Fashion Week on April 12th. Taobao Women's Wear (Seven Princess TOP Tideware, Artka, ZIMMUR) and Taobao Menswear (Flower) Although the original designers of Kee Kee, CHER M. and VERSEAU HOMME, made their debut on the show for the first time, these brands are already familiar. The fashion show was the first time that the e-commerce company and the International Festival of Apparel met. .

The network starts from scratch, casting dream Utopia

Entrepreneurship - starting with their own online shop, this may seem unimaginable to the designers of the previous generation, but it is naturally accepted by a new generation of designers. This means that you can freely and without a fixed frame to do your favorite design, which has become the consensus of independent designers on Taobao.

The inclusiveness of the online platform and the low barrier to entry mean more possibilities for young designers who dream of dreams, but to realize their dreams requires more efforts to fully display their strong self-assertions. In-depth communication and touch with consumers. Taobao, while building an e-commerce platform, also serves as a vehicle to help Taobao original designers realize their dreams. Let them use their own power to build a utopia that belongs to their dreams.

In this Fashion Week catwalk show, Artka, a designer originally enrolled in a university in Hangzhou and has nothing to do with clothing. She honestly said: "There will be Artka, because in the summer of that year, I would like to make myself a beautiful big. The skirt, just wanting to have a repressed tossing passion, has an exit, so she can't handle it. She insists on keeping everything down to her best, convinced that it is gold, it will shine. No matter what the external flood, She just thinks about how to make the design better and better...the dream is really pure!”

Fashion and people are integrated, and the brand speaks about life philosophy

"Indigenous design" is a hot topic in recent years. While many people in the industry still have doubts about their business models, the new generation of young designers and their consumers who are keen on online shopping may not care for so much. During the Fashion Week catwalk show, the original designers created fashion and people together, using the brand to tell the concept of life. For example, the works of the men's brand CHER M. are entirely controlled by the classic style, using a large area of ​​solid colors to complete the visually more clear, pure meaning, within the concise large box profile outline, not The use of personal characteristics such as rules, collisions, stacking, segmentation, etc., allows CHER M. to have a split and disposition in both autumn and winter. A glimpse of his clothing, as if to see the man mixed with the mystical temperament of sadness and madness.

The Tang Dynasty's fashion definer - Hua Keji. The inspiration comes from Chinese traditional culture. At the same time, it gives a new understanding and perspective of this era. Volunteer to do a brand's strength, become a revivalist and promoter of traditional culture, and that every Chinese should have a Chinese Tang suit. They have been telling the world the charm of Chinese style.

The seven-character TOP tidal article, which is a leader in fashion women's fashion design, is the theme of this show. It is inspired by contemporary architecture and sculptures. The sharp lines and flowing curves blend well, and the plane and the stereo are in sharp contrast. The color is taken from the active orange of the Amoy doll, and the symbolic small sharp corner of the Amoy doll is refined. All this is solved to form a new visual form, and the beauty between it and the human body is expressed through the form of clothing. The unique style of color diffuses throughout the show.

These original designers are changing the traditional "I design, I lead the fashion" way of thinking, when fashion became the product of inspiration between designers and fashion consumers, Taobao original designers used their works to conquer Shocking everyone on the scene, grassroots fashion is a new product of designer and consumer bond friction, this informal, more vitality and creativity of fashion will bring us more surprises.