EP Yaying's First EPICENTER Concept Store Settled in Hangzhou

In the spring of 2012, on the banks of the West Lake, a single-family house on the street, the European palace-style building debuted. This is EP Ya Ying's first EPICENTER concept store that EP Yaying and Danish famous store designer DAVID THULSTRUP jointly created. The simple and elegant design of the lines and the distorted structure of the atmosphere reveals the European taste of this Chinese brand. The constant attempts of the concept store are also the shopping space for this Chinese brand to strive to create an international top level.

EP Yaying Hangzhou Wenyi West Road Living Museum ep elegant yue women's clothing window display design display

Walking into the EP Living Hall of Wenyi West Road, Zhejiang, the first thing that catches the eye is the tall, high-rise pillars, the simple linear structure of the atmosphere, the extensive use of log elements, and the concise design for each one to enter. EP Yaying people create a simple and bright shopping environment. The unique split-level structure, looking up from the middle patio, has a clean white cloud top design, full of rich and varied lines, a layer of layers, like clouds, attracting guests to take a closer look. Located in the living hall of Wenyi Er-Wen Road, EP, it is the meticulous, refined and ubiquitous details of the design. Circular, a more fashionable, more intensional element, is used as a monogram of EP. It is widely used in every possible corner, corners, table corners, props and even the hooking of fitting rooms.

EP Yaying Hangzhou Wenyi West Road Living Museum ep elegant yue women's clothing window display design display

EP Ya Ying Hangzhou Wen Er Road West Life Museum, this simple, elegant design, from the Danish designer DAVID THULSTRUP. He graduated from interior design at DANMARKS DESIGN SKOLE (Danish Design Institute). He has worked for Atelier Jean Nouvel Design Studio in France (one of the world's top architectural design studios. Representative projects include the Arab World Institute of Paris, Paris Symphony Hall, Qatar. Doha office building, Berlin Galeries Lafayette department store, Tokyo Dentsu headquarters building, and other famous designs) and New York PETER MARINOA RCHITECT design studio (focusing on luxury fashion brand store design) are the latest store concept design for brands such as Valentino and Chanel. Push hands behind the scenes. In terms of design, he upholds the concept of “LESSISMORE” and believes that “a truly beautiful shop is to welcome customers and make them feel like home in the store, so that customers can stay longer and willing to buy products.” This time, DAVID THULSTRUP created an effort for EP Yaying to create a new space for the Chinese brand to give customers shock and surprise and to experience the culture and brand story in detail.

EP Yaying Hangzhou Wenyi West Road Living Museum ep elegant yue women's clothing window display design display

EP Yaying is deeply involved in the Chinese culture of women's brand spokesmen. In recent years, with the cooperation of a number of internationally renowned design agencies, the store's image has been continuously upgraded. Whether it is a single-family villa with a floor area of ​​over a thousand square meters, a penthouse structure facing the street, a double-storey façade structure, or a magnificent store located in an upscale shopping mall, EP Yaying is located in Beijing, Tianjin, Xi’an, Chengdu, Wuhan, Guangzhou, and Shenzhen. The effort to create a fashion living hall for customers to create a taste of quality of life, shopping space, is also a strong voice of this Chinese brand.