February 15, a massive microblogging activities - ABC sun "New Year new clothes," kicked off, and soon in the Sina Weibo plaza blowing a "sun new clothes," the wave. It is understood that the activities of the beginning, they immediately attracted the attention of many users and forwarding attracted many young and trendy mom fans, the entire microblogging interactive platform quickly become the mother show their children "new year new clothes," the show. In this era of information explosion, mode of transmission, and ever-changing speed, the rapid popularization and development of micro-blogs, micro-news, micro-fiction, micro-consumption and micro-public interests have become a new trend nowadays. Overnight fame has long been no longer a network of myths, but may occur anytime, anywhere around the matter, and this trend also spread to the early childhood areas, "Little Grape", Sandy & Mandy, etc. a famous online Reds, Became the majority of mothers sought after and enthusiastic pursuit of the object. The ABC brand held a "new year new clothes" event in Sina Weibo, which catered to the mentality of the young parents and their fame, providing them with a platform for display and exchange. The reporter learned from the website of ABC Activity that by the end of 2011, ABC brand took the lead in children's field to participate in the "New Year's New Clothes" campaign of warm action of "clothing and clothing" initiated by Tencent Network and donated more than 1 million yuan Love of clothing, for Guangxi, Yunnan children in poor mountain areas to achieve the "New Year new clothes," the dream. The ABC brand launches "New Year New Clothes" activity on Sina platform. It not only provides a platform for the majority of moms and fans to show their children, but also serves as a continuation of the brand's participation in the micro-charitable activities of Tencent's "New Year's New Clothes" Aimed at calling the majority of netizens fans concerned about the poorer children in remote mountainous areas, passing on love and warmth for them. Analysis of the industry that: "The current era, microblogging has become an indispensable tool for the exchange of microblogging public service has also been a lot of communication, from the small Wyatt microblogging attention to follow the members of the CPPCC Zhuhai Yiu Weibo Donated to Tencent together with ABC brand, seven wolves children's clothing, Tmall and other famous enterprises to carry out the "New Year new clothes" micro-public welfare activities ... Weibo rely on its interaction, fairness, is becoming an effective way to China's public welfare One.ABC launched a variety of activities through microblogging, spread of public welfare, not only to have better communication with consumers, but also allow consumers to feel more ABC "because of love," the brand culture, more In fact, in 2011, ABC passed charity organizations such as "Hope of Foot" special fund of China Children's Foundation and "New Year New Clothes" program of Tencent to Guizhou In Inner Mongolia, Shanxi, Qinghai, Jiangxi, Guangxi and Yunnan, poor children, left-behind children and burns and donations totaled several million yuan. On the charity project of hope, new year new clothes and so on, or micro-marketing, "Meng main" network solicitation, sun "new year new clothes" and other network activities, ABC children's products has always insisted "because of love" brand love concept. Under the leadership of a children's brand represented by ABC, this trend of micro-public welfare will continue to spread in children's fields.
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