Foreign trade clothing enterprises set up their own brands to create their own brands, which is now the main way for many foreign trade clothing companies to export to domestic sales. Many clothing companies in our district are actively creating brands. Mr. Xia, who operates a foreign trade clothing company in Dashi, told reporters that the establishment of branded clothing has just started. Recently, after the new partners joined in the online market, their creative team broke through the brand positioning and product planning to re-energize their clothing business.
The company that established the brand to select and locate Mr. Xia is stepping up the transformation and development from export to domestic sales. At present, his development goal is mainly from the previous entity sales to network marketing. He believes that understanding the market and accurately positioning the apparel market is the foundation and important factor to ensure the sustainable development of brand creation. After thorough investigation of the market, he had a clearer understanding of the overall situation of the market. “The diversification of today’s apparel products and the diversification of consumer demand have increasingly subdivided the requirements of apparel. After discussions with partners, we believe that there is more room for branding in the children’s clothing market. ."
Soon, Xia chose to create a children's wear brand as an entry point for the transformation and development of an enterprise. Along this entry point, that is, the positioning of the brand, Mr. Xia will determine the three elements of the product and the age range of the consumers targeted by the brand. Product style positioning within a defined age range. Product price positioning. Mr. Xia said that these three factors must take into account their ability to design, manufacture and market.
“Our product style must cater to the needs of consumers and markets, and it is best to resonate with buyers. Then we are recognized in the production of products. This is the first step to success. Second, our brand needs to have Obviously, my partner, Mr. Mei, said that in the current market of brands, valuable brands only need to take a look, we can let our customers understand the characteristics of the brand, and in our physical stores, online stores, Advertising and product packaging can all reflect our brand and product information.Finally, we are transforming the production companies directly to network operators, the cost of goods and transportation can be ignored, and the intermediate profit is saved. Can be directly expressed." Xia said.
"Touch net" brand first planning Mr. Xia told reporters: "To operate a brand, we must plan the product, including the scope of our products." He believes that the establishment of a reasonable product plan, including style, category, quantity And the price system is a very important part of the brand.
Mr. Xia’s partner, Mr. Mei, believes that the online brand’s product planning has greater flexibility, which he summed up in his online marketing career. In addition, the biggest advantage of creating a brand in the Internet market is that it can demonstrate the selling point of the product to a large number of potential consumers in a comprehensive and technical manner through the use of technology and templating. In particular, the three aspects of the product's functionality, fashion and added value, such as unique fabrics, details of the workmanship, fine matching or accessories and other aspects to achieve. Whether it is online branding or Taobao sellers, no matter how the selling point of the product is packaged, it usually starts around these three points. Therefore, in the planning of branded products, Mr. Mei focused on the value of functionality, fashion, and added value.
There are many factors that need to be considered in the creation and development of a brand. Mr. Mei believes that only by truly finding the brand's development orientation can an independent brand survive and dominate the market.
The company that established the brand to select and locate Mr. Xia is stepping up the transformation and development from export to domestic sales. At present, his development goal is mainly from the previous entity sales to network marketing. He believes that understanding the market and accurately positioning the apparel market is the foundation and important factor to ensure the sustainable development of brand creation. After thorough investigation of the market, he had a clearer understanding of the overall situation of the market. “The diversification of today’s apparel products and the diversification of consumer demand have increasingly subdivided the requirements of apparel. After discussions with partners, we believe that there is more room for branding in the children’s clothing market. ."
Soon, Xia chose to create a children's wear brand as an entry point for the transformation and development of an enterprise. Along this entry point, that is, the positioning of the brand, Mr. Xia will determine the three elements of the product and the age range of the consumers targeted by the brand. Product style positioning within a defined age range. Product price positioning. Mr. Xia said that these three factors must take into account their ability to design, manufacture and market.
“Our product style must cater to the needs of consumers and markets, and it is best to resonate with buyers. Then we are recognized in the production of products. This is the first step to success. Second, our brand needs to have Obviously, my partner, Mr. Mei, said that in the current market of brands, valuable brands only need to take a look, we can let our customers understand the characteristics of the brand, and in our physical stores, online stores, Advertising and product packaging can all reflect our brand and product information.Finally, we are transforming the production companies directly to network operators, the cost of goods and transportation can be ignored, and the intermediate profit is saved. Can be directly expressed." Xia said.
"Touch net" brand first planning Mr. Xia told reporters: "To operate a brand, we must plan the product, including the scope of our products." He believes that the establishment of a reasonable product plan, including style, category, quantity And the price system is a very important part of the brand.
Mr. Xia’s partner, Mr. Mei, believes that the online brand’s product planning has greater flexibility, which he summed up in his online marketing career. In addition, the biggest advantage of creating a brand in the Internet market is that it can demonstrate the selling point of the product to a large number of potential consumers in a comprehensive and technical manner through the use of technology and templating. In particular, the three aspects of the product's functionality, fashion and added value, such as unique fabrics, details of the workmanship, fine matching or accessories and other aspects to achieve. Whether it is online branding or Taobao sellers, no matter how the selling point of the product is packaged, it usually starts around these three points. Therefore, in the planning of branded products, Mr. Mei focused on the value of functionality, fashion, and added value.
There are many factors that need to be considered in the creation and development of a brand. Mr. Mei believes that only by truly finding the brand's development orientation can an independent brand survive and dominate the market.
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