Metersbonwe: MJeans grabs the cool cool of the market

In recent days, Metersbonwe MJeans has been taking part in cool activities in 10 cities including Beijing, Shanghai, Nanjing, Guangzhou, Hangzhou, Wuhan, Nanchang, Tianjin, Chengdu and Xiamen. The most novel aspect of this event is that it combines MJeans with Weibo, the most popular interactive platform nowadays, and quickly attracted the attention and participation of many young consumers.

In recent years, although various manufacturers have had many advertisements in the jeans market, marketing has been weak and it has been difficult to find effective ways to make consumers excited. "Not unusual," Metersbonwe will certainly not be willing to be mediocre, and the brand concept of daring to break through has also contributed to the breakthrough of this marketing method and has broken the market's silence. This time Metersbonwe's use of Weibo for MJeans is tantamount to giving the entire market a boost. For other manufacturers, it provides a successful marketing model that can be used as a reference; in itself, it focuses on MJeans in the shortest time.

Weibo is a kind of self-media, which is another important communication platform in people's lives after blog, school, and fun. Since its inception, it has been concerned by multiple groups including audiences, manufacturers, and governments. How to use Weibo to disseminate has become a focus topic.

Metersbonwe MJeans was brave enough to take the first step, test the water microblogging marketing, and responded well. Every day, a large number of Internet users log on to their official microblogs to check out cool events or other information. It is not easy for MJeans to achieve such results in a short period of time.

Metersbonwe MJeans' Trousers Event Poster

Grab the trousers up to map

Trousers up to people to upload loot

Through Weibo, not only the information of the cool activities has been successfully diffused, but also the brand concept of not taking the unusual road has been disseminated. At the same time, in the content of Weibo, it also timely updated the latest and most dazzling information and ideas. In fact, starting in 2009 when Metersbonwe launched "a couple of cows", the concept of everyday jeans' day has been deeply rooted in people's minds. This time the new MJeans will be more urban jeans cows and will be the trend of denim trends. style. After a few waves of promotional campaigns, consumers’ sentiments toward MJeans have skyrocketed. Among consumers’ impressions, MJeans has gradually become the coolest jeans on the domestic market.

According to the reporter's random interview at the cool-up event, many consumers said that compared with other brands, MJeans has more styles and activities are more cool and rich. With Jay Chou's endorsement, jeans wearing MJeans have become a popular nowadays. Stylish label.

As the market continues to change and the competition for brands among consumers becomes more intense, Metersbonwe MJeans is now synonymous with “cool” in the market, but if you want to keep it, you need to continue to introduce newer and more exciting products. The products and marketing methods cater to consumers' changing tastes.