Mens Luxury Zegna: Peerless Fabric, Continued Luxury

In the autumn rain in Hangzhou, Ermenegildo Zegna set up a show field. It was not only used to display the new clothes of 08 and 09, but more importantly, local followers saw Zegna’s most proud of themselves. Core secrets: top fabrics and expensive custom services. Obviously, this Italian top menswear brand wants to consolidate its commercial success by borrowing big productions that are constantly emerging. They need to be recognized by more elite men – these guests have enough appreciating power and financial resources, and they are becoming more and more determined. Pay attention to and choose the best fabric, otherwise, how can you deserve to wear dry hand-polished shoes?

In fact, in the luxury goods market without smoke, all leaders are convinced that "fabric plus points" are justified. Especially for adventurous designers, fabric innovation is always the driving force behind fashion. The most classic figure is none other than the “Queen of Fabrics” Ms. Miuccia Prada, who has devoted nine successes to the development of fabrics and is committed to the introduction of new high-tech materials into traditional luxury fabrics – extensive use of silk-blend fabrics, use of furry mohair Instead of furs, the effect of making wrinkles and embossing, the use of irregular gradients, artificial lace made by Swiss lace craftsmen such as wool and cotton... In the past decade, she has made amazing fabrics. practice.

The fabrics have become the most direct answer to solve the indesignability of the design and enhance the extravagant elements of the design. They are either of extreme texture or of rare raw materials. Peerless fabrics will surely solve the escalation of luxury goods and make followers more eager. .

Fabric decides success or failure

In the men's luxury brand, designing innovative fabrics can indeed enhance people’s desire to shop, but men are not pursuing exotic materials. Rare and elegant fabrics are the mainstream. In the spring and summer 2009 issue of Canali released last week, in addition to wool and silk blended fabrics, and Exclusive200K wool feather Agie combed cotton blended materials, there are many interesting new fabrics, such as the production of taffeta The waterproof jacket has a "memory function", even if it is restored after folding, the nylon jacket of the motorcycle jacket can withstand the bad weather, and even can be stacked into the pocket.

In Zegna's customized presentation, there is no need to go through the advanced fabrics and the old imperial calendar. Look at martial arts star Donnie Yen's appearance in Hangzhou's Ermenegah customization episodes. The top fabrics, tailored and fashionable styles, of course, celebrity customization can enjoy difficult Imagination is fast, and ordinary customers usually have to wait for 4 to 6 weeks, but for Zegna's strong fabric production process, all wearers should be equally satisfied, the only possible concern is their own not perfect body size.

Andy, who has worked at Zegna for many years, describes the fabrics as passionate. “Since the 15MilMil15 Double Warp is so expensive, suits made of it need to be carefully guarded and not worn frequently. Every time you wear it, you need to hang it back into your wardrobe. Rest and recuperation, so that its fiber is naturally restored to its original state, so as to ensure the perfect appearance and touch when wearing again." For the customized service, the top fabric is fanatical. The name “15MilMil15 Double Warp” he calls comes from the purity of the fabric. The fineness of each delicate yarn is 15 microns. This fabric is selected from the Australian Merino wool. And limited production.

The functional design is also impressive in Zegna fabrics. Many people have not yet experienced the smart clothing elements that have just been listed. It is said that it can automatically adjust to the body temperature. However, the "High Performance" of another blended fabric has a very good reputation. In the textile process, two to three strands of wool fibers are rotated and fused into a single strand of fiber. This increases the durability and elasticity of the fabric, and the gap caused by the rotation of the fiber is also reduced. Has good air permeability. Another reason why it ranks the list of summer apparel fabrics is that “after a special washing process, the dark fabric surface can reflect 80% of the direct sunlight”, which is contributing to the comfort and coolness of men at high temperatures.

It is generally important and urgent for designers to look for the fabric of your choice, just as investment funds choose good projects. Finding the right fabric means that the next quarter's release has already been half the battle. Generally, fashion designers do not directly intervene in the design of the fabric's organizational structure. Instead, they discuss with fabric designers based on popular trends and self requirements and choose to design fabrics with different organizational structures. However, many designers are accustomed to the design of fabrics for post-processing methods and colors and patterns. Many fashion designers in Europe are actually masters of fabric design.

Some domestic designers have also become increasingly aware of the importance of fabrics for design. For example, Hua Juan, a well-known Chinese designer with independent advanced custom brand Judy Hua, is not only a frequent visitor to Paris Fashion Week, she travels to Milan's INTERTEX MILANO International Fabric Fair each year to select fabrics for the next year. KBC Manufaktur's wool sports fabrics made of viscose and chemical fiber, Fedora's fancy yarns, Dinamo's flax and viscose blended wool products, and Piana's double-faced mohair are on her shopping list. Most of them are high-grade fabrics of one or two hundred European meters per meter. "What I am looking for, whether it is handmade or machine-textile, raw materials or craftsmanship must be done to the extreme. That is the fabric that is really suitable for advanced custom clothing. ”