All along, the adjustment of underwear, although larger in the market, but product positioning ambiguity, lethality is not strong, can not be combined with the concept of health underwear, hinder and restrict the development of China's underwear industry. In the face of this situation, known as the godfather of Chinese adjustment underwear, Mr. Zou Jifu said when the situation is rich, the adjustment of underwear and health concepts combined to develop a love of yarn, represented by a series of baby care and body care with both professional adjustments Type underwear, the adjustment of underwear into the field of underwear for women in the common, motivational competition in the market come to the fore, embarked on a differentiated path, causing the shock and concern of underwear industry. Jobs once said: "In one industry, the difference between leaders and followers lies in innovation." Indeed, innovation is the soul and driving force of business progress, only innovative products, to get out of the homogenization of competition, leaving competitors behind . Love yarn baby underwear from the very beginning of the establishment of innovation on the important agenda of brand development, Love yarn Baby believes that the adjustment of underwear in the process of rapid development, only innovation can be different, only do not take the unusual way, it attracted attention Innovation is the driving force of brand development and is the source of endless business growth. To this end, love yarn baby actively promote health adjustment, playing health card, green card, from 2011 onwards have launched a series of high-tech adjustment underwear products, and won the national patent certificate of new pragmatic technology, especially Love yarn Baby magic ring bra on the market, unanimously approved by consumers. Love yarn baby is a collection of elegant, comfortable and healthy fashion adjustment bra, selection of environmentally friendly fabrics, built-in memory alloy ring, bra made of ordinary steel is more soft, comfortable and healthy, no pressure on the breast. In the crowd positioning, love yarn baby audience for young women aged 18-39, and 25-39 year-old women in this age group spending the strongest. Price positioning, Love yarn baby subverts the bottom line of the industry, launched a price of 138 yuan of boutique underwear, a listing, it has been welcomed by the urban beauty of women. In order to ensure the absolute competitive advantage of products in the market, Love yarn baby willing to invest in equipment, spared no expense in the introduction of talent, and finally to subvert the imagination of the design, excellent quality and high-tech content in the fierce competition in the market stand out. Love yarn since the birth of baby, innovation has always been the soul and driving force throughout the brand development. For consumers, the demand for underwear is not better than the better, but it is suitable. Due to the over-pricing of many major brands in the domestic market for adjustment, the average consumer is unbearable. The lovers of baby yarn timely introduce low-cost underwear so that the average wage-earning women are no longer discouraged from adjusting the underwear, but are full of joy. It is noteworthy that Love yarn baby in the terminal design and decoration store, do not take the unusual way, through the product, store logo, window decoration, store display, terminal marketing, media and other channels to promote brand image and product advantages , Especially the interior decoration from the visual and psychological to consumers a better experience. Listed four years, Love yarn Baby has been standing in the forefront of China's adjustment underwear market, becoming an introduction of the number of supernova.