On October 28th, the Beijing Fashion Season kicked off with the "Kisa's Night • 2010 China Fashion Design Invitational Award Presentation Conference" held at the China International Trade Center Exhibition Hall. The evening event featured a black dome that exuded a calm and natural atmosphere. The backdrop made from recycled plastic bottles highlighted the organizers' commitment to green and environmental protection. The theme show titled “Urban Aesthetics†was filled with creativity and left a lasting impression. The phrase “creativity brings beautiful city life,†displayed on the big screen, became a memorable quote for all attendees.
For the first time, the "2010 China Contemporary Fashion Creative Design Exhibition" moved to Beijing, drawing significant attention. As one of the highlights, the "Kisa Night of the 2010 China Fashion Design Idea Invitation Award Winners Conference" brought together a distinguished group of guests. Attendees included Du Yuzhou, President of the China Garment Association, leaders from the China Textile Industry Association, China Garment Association, and China Textile Information Center, as well as Mr. Zheng Heming, Chairman of Caesar (China) Co., Ltd., Mr. Xie Hongchang, Mr. Shan Dina, Mr. Li Dangtang from Tsinghua University, and renowned designers like Xie Feng. The event attracted a wide range of figures from the fashion, art, and cultural communities.
The "Caesar 2010 China Fashion Design Invitational" is a top-tier professional event organized by the China Garment Association in collaboration with French Fashion International. Its goal is to create an international platform for contemporary Chinese designers, enabling direct dialogue with media and international buyers. This initiative aims to help Chinese designers reach global standards and successfully commercialize their creative ideas, ultimately strengthening the influence of Chinese fashion brands.
The night’s costume show captured the spirit of fashion pioneers and showcased the city’s eclectic style. The organizers used the city’s inspiration to place a ring-shaped block in the audience area, allowing models to appear from different directions and even walk among the audience wearing traditional Chinese attire. This immersive experience provided a powerful sensory impact, highlighting the texture and design of the clothing and letting the audience feel the energy and strength behind the cutting-edge creations.
A total of 30 designers participated in the invitational competition, with eight prestigious awards up for grabs. After intense judging, eight designers were honored: Wang Hongying won the "Advanced Customization Award," Jin Yuyu received the "Most Outstanding Quality Award," and Zhan Jiancheng was awarded the "Fashion Pioneer Brand Award." Uma Wang took home the "Best Designer Brand Award," while Shangguan won the "Menswear Award." Zhang Wenhui was recognized with the "Most Cultural Value Award," Masha Ma received the "Artistic Ideas Award," and Liu Fang won the "Popular Attention Award."
The organizers emphasized that the "Kisa 2010 China Fashion Design Invitational Competition" has become a vital platform for exchanging ideas in China’s fashion design scene, bringing together the country’s most innovative talents. The event not only explores new paths for Chinese fashion but also honors the pioneers who have shaped the industry.
Mr. Zheng Heming, Chairman of Caesar (China) Co., Ltd., stressed the importance of creativity in the apparel industry. He noted that innovation is essential and never-ending, especially for high-end brands that focus on detail and individuality. By understanding consumer needs deeply, innovation becomes a necessity rather than just an added touch.
What makes this event even more exciting is that the return of the Caesar 2010 China Fashion Design Invitational offers a dream opportunity for senior designers. Eight selected designers will participate in the annual CHIC-China International Apparel and Accessories Expo and the "China in Paris China Contemporary Creative Showroom" during Paris Advanced Wear Week. This will open new international business channels and continue to promote the growth and appreciation of the designer market.
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