On October 28th, the Beijing Fashion Season kicked off with the "Kisa's Night • 2010 China Fashion Design Invitational Award Presentation Conference" held at the China International Trade Center Exhibition Hall. The evening show featured a black dome that exuded calm and elegance, while the backdrop made from recycled plastic bottles highlighted the event’s commitment to green and sustainable practices. The theme show titled “Urban Aesthetics†was filled with creativity and innovation, leaving a lasting impression on the audience. The phrase “creativity brings beautiful city life,†displayed on the big screen, became a memorable quote for all present.
For the first time, the “2010 China Contemporary Fashion Creative Design Exhibition†moved to Beijing, drawing significant attention. As one of the highlights, the “Kisa Night of the 2010 China Fashion Design Idea Invitation Award Winners Conference†attracted a distinguished group of guests. Attendees included Du Yuzhou, President of the China Garment Association, leaders from the China Textile Industry Association, and industry experts such as Mr. Zheng Heming from Caesar (China) Co., Ltd., Mr. Xie Hongchang, Mr. Shan Dina, and Li Dangtang from Tsinghua University. Renowned designers like Xie Feng and other influential figures from the fashion and art worlds were also in attendance.
The “Caesar 2010 China Fashion Design Invitational†is a top-tier professional event organized by the China Garment Association and supported by French Fashion International. Its goal is to create an international platform for Chinese creative designers, offering direct communication with media and global buyers. This initiative aims to elevate Chinese designers to an international level and help turn creative ideas into commercial success, thus strengthening the power of contemporary Chinese fashion brands.
The night show captured the spirit of fashion pioneers, showcasing the city’s eclectic style. The organizers used the city’s inspiration to place a ring-shaped block in the audience, allowing models to appear from different directions and even walk among the crowd wearing traditional Chinese attire. This immersive experience provided a powerful sensory impact, highlighting the textures and details of the garments and letting the audience feel the energy behind the latest designs.
A total of 30 designers participated in the competition, with eight major awards presented after intense judging. Wang Hongying, Jin Yuyu, and Zhan Jiancheng won the “Advanced Customization Award,†“The Most Outstanding Quality Award,†and “Fashion Pioneer Brand Award,†respectively. Uma Wang received the “Best Designer Brand Award,†while Shangguan won the “Menswear Award.†Zhang Wenhui took home the “Most Cultural Value Award,†Masha Ma was honored with the “Artistic Ideas Award,†and Liu Fang won the “Popular Attention Award.â€
The organizers emphasized that the “Kisa·2010 China Fashion Design Invitational Competition†has become a crucial platform for Chinese fashion design exchanges, bringing together the country’s top creative talents. The contest not only explores new paths for contemporary Chinese fashion but also pays tribute to the pioneers of Chinese art and design.
Mr. Zheng Heming, Chairman of Caesar (China) Co., Ltd., stressed the importance of creativity in the apparel industry, stating that innovation is essential at every level. He emphasized that high-end fashion brands must focus on detail and individuality, and that understanding consumer needs is key to driving innovation.
What made the event even more exciting was the opportunity for the winning designers to participate in the annual CHIC-China International Apparel and Accessories Expo and the “China in Paris China Contemporary Creative Showroom†during Paris Advanced Wear Week. These opportunities will help them expand their international reach and further promote the appreciation of Chinese design on the global stage.
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