Fujian Green Group was founded in 1992, now has four major production bases, 120,000 square meters garden-like plant, more than 5,000 employees, annual turnover of 600 million yuan. For eight consecutive years won the Chinese clothing double hundred enterprises. Group's "Dadi Dadida" brand of children's wear, children's shoes and children's products and other children's products, sales network in major cities throughout the country, the establishment of nearly 1,000 stores and shopping malls counters and exported to Europe and the United States, Japan, the Middle East , South America more than 40 countries and regions. Green Group "Dadida • Dadida" brand has won the AQSIQ awarded the three highest level awards that China's brand-name products, export products exempt from inspection, the national quality inspection, a domestic children's clothing business has won only three Grand Slam winner. At the same time, "China Top Ten Children's Wear Brands" was also invited as representatives of enterprises to participate in the "Standard for Infants and Children's Clothing and Apparel", "Technical Specifications for Safety of Infants and Children's Textile Products" and "Broken Needles for Textile Products" hosted by National Development and Reform Commission and Standardization Committee Residue detection method "and other national standards. After more than a decade of development, Green Group walked in the forefront of China's children's wear industry, is the first Chinese children's clothing brand steady progress. However, with the further spread of the financial tsunami, the global economy will plunge into a glacial period and the difficulties facing the textile and garment industry will be further aggravated. The same Green Group also to some extent also have a certain impact. However, Greens consistently consistent and pragmatic management philosophy has also greatly reduced the adverse impact of the financial crisis. On the response to the financial crisis Greenery practices summed up in the following three aspects: First, the strategic transformation, take precautions As early as the end of 2006, the group management has made a "reduction of dependence on foreign trade, increase the efforts to expand the domestic market." Long-term strategic development planning, and a planned strategic transformation. Currently, Green's domestic sales ratio has been changed from 3: 7 to 4: 6, and is expected to reach a flat state next year. Domestic trade sales in 2008 increased by 58% over the same period of last year, making up for the shrinking of foreign trade business. In response to exchange rate fluctuations on the issue, the Green Group adopted the "forward settlement" approach to evade risk. Since last year to the first half of this year, Green Bank signed a total of 35 million U.S. dollars and 3.5 million euros forward settlement to reduce losses of 600 More million. Second, strong backing, firm confidence December 1, chairman of the Green Group, Zhao as the only representative of the national garment and textile industry Zhongnanhai Wang Qishan vice premier to the current face of the five major difficulties facing textile and garment enterprises put to the difficult One, is the operating costs of enterprises. Since the beginning of this year, the cost of production and operation has been greatly increased due to the fluctuation of raw and auxiliary materials prices, the increase in labor costs and the shrinking market demand. Faced with this situation, Green Group took decisive measures to stabilize the prices of raw materials and accessories through the optimization and consolidation of its upstream supply chain. By introducing internationally advanced production and quality inspection equipment, it improved product efficiency while improving product quality. Hardware , Both software and software, to further strengthen and improve the logistics system; improve the management mechanism, strengthen team building, building a high executive marketing team. In the crisis, they more clearly defined the direction of Green's future development and strengthened the confidence they won in the new round of industry reshuffle. Third, the wisdom of marketing, win In the terminal in terms of domestic trade, the face of the domestic economic dilemma, Green Group has also taken a series of marketing strategies to promote the overall ticking tick brand optimization and upgrading. This year, Dazi joined hands with Ogilvy & Mather Advertising, one of the world's leading media companies, to create a slogan of "starting from a new beginning and collaborate and starting from here", and also sounded the clarion call of the first children's clothing brand in China ! In terms of design and R & D, the company, taking advantage of the establishment of its offices in Hong Kong, Shanghai and other frontier positions, fully absorbs the most popular children's information in the country. It also regularly organizes design and development teams to France, the United Kingdom, the United States, Italy, South Korea, etc. Fashion industry more developed countries study tours; in the market expansion, has taken a positive and steady market strategy, sales outlets maintain the quality and quantity of simultaneous development. In the terminal area, we are carrying out a series of normative terminal image rectification and promotion, and through training to strengthen the quality of the Purchasing Guide; in branding, the use of integrated marketing communications strategy, multi-directional, multi-angle publicity. "Dadida • Dadida" brand will launch stereoscopic advertising strategies including CCTV after the Spring Festival to further enhance brand awareness and reputation. From a macro environment point of view, the current era of China's children's clothing industry revolution, great development. Greens are committed to creating the image of children's wear consultants, and ready to reuse three years or so Chinese children's clothing brand! They know how to make good children's clothing, but also know how to work with their parents to give their children a happy childhood. dadida is an expert who knows children. As small as a button, a spool, in the eyes of dadida are full of life. Because, dadida with a childlike innocence make clothes. Because, love, from here. Growth in love, take a brand that can affect children's growth path, this is dadida dream of the future. Growing up in love and becoming a pilot, athlete, architect, this is the dream dadida kids dream of the future. The future, starting from dadida. The future, from here! Turn crises into opportunities, steady development, I believe Green will always belong to Greens!