Brand competition to quality competition, Barrama children's clothing does not follow the trend of only quality

Nowadays, there is only one baby in each family. If you have money, you definitely don't want to spend money on your child, eat the best food, benefit your child's health, use the best child who can't lose to someone's home in any way. This consumer psychology makes foreign children's wear brands have better development prospects in China.

Referring to the development trend of the Chinese children's wear market, the Guangzhou Ba Lama children's wear brand should be the most talked about. Judging from the many years of experience of the Brahma in the children's wear industry, the professionals of the company have seen bottlenecks in the development of the Chinese children's wear market.

People's understanding of the brand is limited to those world-famous brands. The biggest feature of these big brands is keeping up with fashion trends, but they are often very expensive and can be accepted by high-spending consumers, but low- and middle-income families can only be discouraged. .

To fit more consumer groups, branding alone is not enough. The price is very important, but low prices do not mean people can accept low-quality children's clothing. The low-quality and good-quality children's clothing is the most needed by the market.

According to the analysis of the responsible person of Guangzhou Ba Lama's children's wear, in China, the competition in the children's wear market is fierce, and the overall advantage of the domestic children's wear brand is weak. This depends entirely on people's recognition of foreign high-end brands and distrust of domestic children's wear brands. .

In fact, the so-called mistrust is nothing more than the lack of strength in the brand promotion of domestic children's wear brands. Many people do not know what brand you are and they will think that the unknown brand will not produce high quality products. of. In fact, this concept is completely wrong.

To invest too much in brand promotion will increase the cost of products. In the process of product sales, the merchants will increase the cost of brand promotion to the products they sell. And those unknown brands did not spend too much money to do brand promotion, naturally eliminating the promotion of finished products.

The person in charge of the rabbit told us that the Chinese people have become more aware of this. This can be seen from the gradual increase in the market share of Chinese brand children's clothing in recent years. People shift from focusing on brands to focusing on product quality. In the past, big brands have lost their advantages in competition. Chinese children's wear brands are gradually emerging.

In addition to quality, many parents still care about the style of children's wear. Guangzhou Ba Laima children's wear touched the consumer's ideas, the entire line of children's clothing are designed by South Korea and Hong Kong first-class designers, quarterly listing of goods are widely praised by consumers. This also allows us to see that the Chinese children's wear brand is moving closer to the world-class brand.

The fact that the Guangzhou Ba Lama Rabbit tells us that in today's era, the Chinese children's wear market is not only a competition of the brand, but also a competition of quality. As long as you have a good product, no consumer is favored!