American HOZ brand story

Brand history: 1943: HOZ was born in the United States, Florida, the earliest to produce sailing equipment mainly. 1944: During World War II, HOZ was halted for a time due to being designated as a military boots manufacturing unit by the U.S. Department of Defense. 1980: HOZ formally rebellious, free and positive original elements successfully integrated into the personality of the product, and for the first time introduced the HOZ personality sports and leisure clothing series, to the development of the country, established as "fashion sports and leisure" brand. 1982: HOZ set up European headquarters in Paris to expand the European market 1990: HOZ backstreet wind swept the entire European metropolis, and successively in Germany, Italy, Norway, Britain and other dozens of countries, the establishment of HOZ Europe unit. In order to enter the Chinese market, HOZ set up a procurement center in mainland China and relocated some production bases to mainland China. 1995: Established "China HOZ Fashion International Headquarters in China" in China, set up professional design department for apparel / apparels sports shoes / sporting goods, etc., and invited Taiwan's professional designers to conduct marketing surveys in China and work with HOZ brand designers in the United States Joint research and development / design of various types of goods, the United States back. 2004: HOZ formally entered the Chinese mainland market to set up "Shanghai Backstreet (HOZ) Fashion Co., Ltd.", which is responsible for promoting the HOZ Asia market and setting up R & D center in Shanghai. 2005: sponsored Backstreet Boys Chinese concert, and held the first HOZ fashion conference in China. 2006: The first anniversary of entering the Chinese market, and once again invited Backstreet boys to China; to become the A1 World Cup Formula One Grand Prix (A1GP) designated clothing sponsor event. 2007: Full efforts to open up the national channel construction, and join the social welfare undertakings, donated materials accumulated more than 10 million won a good corporate reputation.