Acquiring La Redoute, China's Leading Fashion PPR, in China

Every autumn and winter season, people who pay attention to fashion trends will always focus on the major new product launches. Because those fast and unpredictable street fashions are derived from those classic fashion dynasties. In the 2011 domestic autumn and winter clothing new products, there is a foreign clothing brand attracts people's attention. That is the famous French clothing brand La Redoute. For some people, it may be unfamiliar with the brand La Redoute, but the French Paris Spring (PPR) Group, which has brought up one of the world’s three largest luxury products in its parent company, is surely not unfamiliar. La Redoute is a sub-brand under the Redcats brand under the PPR Group. Another sub-brand, GUCCI (Gucci), must be very familiar with it. This is La Redoute's first entry into the Chinese apparel market.

In the 1820s, La Redoute was born in a family workshop in northern France. Today, Lotto is already Europe's largest fashion apparel online shopping platform covering more than 120 countries. La Redoute, a well-known clothing brand in Europe, has a diverse range of women's products that lead the fashion industry. The company also manufactures men's wear, children's wear, accessories and household products, urban, leisure, home and sports. Apparel products are readily available, simple but not unity, avant-garde with intellectual, vintage with fashion ... can fully meet the different needs of family-style clothing. From the diversity of product creative styles to the diversified needs of product areas and audiences, La Redoute has achieved a true diversity of culture and products.

With the right temperature in the fall and the right time to mix and match, La Redoute brought us a variety of mix and match trends, vintage boots, short skirts, plus pure cotton jackets and flowers, overall The color is dark and dark, wrapped in pure black, and layered and mixed, it is the superimposition of clothing after the temperature drops, including the warm meaning. Simplicity is always an indispensable style of fashion. La Redoute is based on noble and romantic style. The entire clothing product runs through a stable color and chooses a single color system, giving it a simple and noble mood. The tenderness of women arises spontaneously. Everything in the past is a new future. Clothing is the same. "I can't do it, I just can't think of it." LA REDOUTE is precisely this way of pursuing fashion and being brave in innovating the brand, keeping up with the trend of the times and refusing to stay the same.

In late autumn, La Redoute preferred to open an official flagship store at Taobao Mall, not only because Taobao Mall is the largest B2C shopping platform in Asia, but also because of the French style of La Redoute in many clothing brands of Taobao Mall. It can also be said to be unique and cooperate with each other to create more miracles. Do not have to buy baby on behalf of the country to find friends. In the busy living space, go to the official La Doutoute shop at Taobao Mall. She will let you fade away the impetuosity of the city, and breathe an indulgent French romance. Expecting that this duckweed is also floating freely, enjoy yourself. This season, full of inspiration and intellectual beauty travel. Let you fully express yourself in La Redoute costumes that are full of personality. In the classic style of the fashion dynasty, you will have a perfect taste.