"Fine and full" concept of the entire store output, Aisha brand rejuvenation vitality

When it comes to Aizeisha this brand, people's mind will naturally flash "the price is not high-end, high-quality," the impression. Since the birth of this century since the beginning of this century, Aisha Sha underwear prices to people first entered the field of vision, in the years of operation with its excellent quality brand trained a large number of fans. Adhere to adhere to the people line, so that everyone can afford the underwear, so that Aisha Sha has been able to maintain fresh vitality in the consumer market. With the increase of brand awareness, the number of Aisisha underwear stores has also rapidly increased, and more and more entrepreneurs rely on Aidisha's strength to make their dreams come true.

艾迪莎

Whole shop output, protect the success rate of single store operations

The concept of whole store output, accompanied by chain operations and activities, and gradually by the daily necessities, catering industry, extending to the garment industry. Into a more detailed underwear industry is only a matter of recent years. Its essence is the application of the principle of modern large-scale industrial production in the field of commercial circulation - through the chain to expand the scale of enterprises, reduce transaction costs and distribution costs, optimize the allocation of commercial resources, thereby enhancing economic efficiency and safeguarding enterprises, investors and consumers Tripartite interests. Because through the means of chain management, can gradually expand the market share of branded products, businesses and single stores to reduce operating costs and expenses, significantly enhance the competitiveness of enterprises and single store.

Entrepreneurship at the beginning of entrepreneurship does not mean that the whole store output. Whole store output is actually a franchise chain, "commonly known as" means from the shop investment, site selection, decoration, opening to the brand, product, promotion, service and management, management, finance, logistics, etc. related to the "store" Links are carried out by the franchise headquarters unified guidance, arrangement and service of a shop model, which is the headquarters from the beginning of a unified copy of a complete model to the various markets.

Due to its multiple "unification" features, such as unified image, unified brand product, unified service mode and unified price system, it can guarantee investors to quickly enter the "competitive state" without having the relevant industry experience. Headquarters with the help of improving their overall competitiveness, so as to obtain long-term and stable investment returns and reduce investor investment risk, which is favored by the majority of investors.

"Whole shop output" single store business success rate is very high, some world-class chain enterprises joined the success rate as high as 95% or more. Therefore, in other single-store operations, which have a success rate of only 20% or less, "whole shop output" is the best choice for guaranteeing investment returns. According to statistics, more than 60% of investors will choose their own areas are not familiar with the shop. Although "the road to Rome", it is difficult to cross the industry barriers in a short time to become business experts, "whole shop output" can help investors quickly from "unfamiliar" to "familiar" stage, which has more More experience and resources to face market competition. "Whole shop output" to meet the investor's desire for further expansion of the investment. As a result of the successful replication of successful stores, investors are assured of a multiplier effect and a faster expansion and a more stable return as they expand their investment base.

In addition to the above meanings, Aismisha underwear also gives "a whole shop output" another new interpretation.

"Fine and full" of the product structure, open off-season sales situation

On the "whole shop output," there is a key point is the output of goods, Aidisha underwear in this area is particularly intensive, because in the final analysis, the goods is the fundamental vitality of the enterprise. With the increasing demands of people's life, the traditional underwear category can not meet people's needs more and more. People buy underwear at the same time, more and more reflect the diversified consumer tendencies. People are also more accustomed to a one-stop shopping, so in recent years, underwear bra underwear as the basic category has an increasing extension. From the original personal clothing to home products or casual wear and other peripheral products gradually added to the underwear category.

Aisha started with a bra, and her bra is one of the most brand-competitive categories. In addition, to adapt to the trend of consumer spending, Aisha Sha in the traditional underwear, developed a more functional leisure home clothing category, both inside and outside can wear a uniforms, pantyhose, shoes and hats accessories. Meet the seasonal demand more summer swimwear, winter warm clothing and other categories. That has the core competitiveness of products, but also has a very seasonal product, "fine and all" of the goods structure stores throughout the year have shown a new look bustling spectacle. Aisha for the young modern urban women, aiming to create a multi-category apparel industry, "economic boutique lingerie brand ." Aidisha store is to make the lingerie category to achieve a comprehensive underwear stores to meet customers in a store on the correction function bras, basic bra, home casual clothes, socks and other varieties of personal clothing choice.

"Fine and complete" product structure, adequate supply of goods to improve the anti-risk ability of businesses. When the store presents the off-season trend, the rich category provides the franchisee with more freedom to choose the space, real-time deployment of the necessary goods, re-scientific combination, play a timely rescue sales dilemma, so that business success Market crisis.

Innovative specialty products, so that the brand invincible

Aidisha nationwide devaluation "fashion modified" underwear concept, to maintain the unique characteristics, and " 59-179 yuan" economic positioning, to provide consumers with a value for money brand consumer experience.

The distinctive product is the face of a brand. The more distinctive she is, the more easily she will be remembered. The more attractive she is, the more attractive she is. With other people can not imitate the brand can be invincible. And Aisha Shaosi distinctive is the development of innovative specialty products - "fashion modified" underwear.

According to the characteristics of the oriental female body structure, Aisha Shaosi introduced the "new style of fashion-corrected" underwear experience, found the perfect balance between the function and fashion of the bra, and developed and designed the lingerie that meets the physiological characteristics of Chinese women. Through the widening of the shoulder straps, non-slip and increased flexibility improvements, the side-to-side ratio of the cup body and the back design make the "fashion correction" bra more comfortable and easy to wear. At the same time the difference with other bras, Aisha changed a traditional underwear style old-fashioned single drawbacks, the fashion elements into the "fashion modified" bra design, so that it has focused, push and pull, enhance the function, but more A gorgeous charming colors and floral, filling a woman's stylish and lovely side.

Modified underwear combines the appearance of decorative underwear, adjustable underwear features, long-term wearer to improve the body size. Through three-dimensional cut, sub-pressure, and the correct transfer of practices, the loss of sagging fat dorsal shift back to the right position, hip, abdomen, fat, self-cultivation, shaping body. Body shape by long-term wear can reshape the body.

Brand whole shop output management, fine and all the goods structure, innovative features like three fulcrum, effectively supporting the future of Aisha Sha underwear, so that the brand can be stable and rapid development, so Aisha uproar vitality. At this moment, Aisha has launched a new round of investment promotion activities in cities in the Pearl River Delta. Aidisha looks forward to working with more entrepreneurs. Adisseo is willing to provide a good platform for entrepreneurs who want to show their fame and fortune in the fashion industry, pushing the concept of whole shop output and creating a batch of excellent "one-stop lingerie stores" to accomplish the dream of entrepreneurs.

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