Chow Tai Fook, Chow Sang Sang, Chow Tai Sang, Shou Fu, Zhou Dajin, Zhou Baifu, Jin Liufu... So many jewellery brands named after “Zhou XX†and “XX Fuâ€, are they “brother brandsâ€?
Consumers are stupid and unclear
A female person with a portrait of Liujia said: The most listened to is Chow Tai Fook, knowing that Chow Sang Sang is Hong Kong, a family is open, or it is confusing! A sportswear man said that he only knows Saturday's blessings. As for why the jewelry company is more famous for the week, he may shake his head and say that he may be a family. The specific reason is unknown. When a business man was surveyed, he said that Chow Tai Fook is the best, the second one is Chow Sang Sang, and the other should be the cottage version. A young man said that he only knows Chow Tai Fook and Saturday Fu, and he wonders why he is surnamed Zhou. Is it a brother?
Consumers are not able to effectively identify these jewellery companies, and can only understand different companies from the perspective of advertising or salespersons in jewelry stores. For the jewellery industry, the general repercussions of consumers are deliberately confusing and smearing. In contrast, Hong Kong's four famous jewellery brands, Chow Tai Fook, Chow Sang Sang, Sat Fu and Tse Siu Lam, are more recognized by consumers.
Not a family, but why are you all?
First, historical reasons:
According to people in the industry, because the earliest bosses engaged in the jewelry industry are Chaozhou Xiashan people, a local villager has a surname, and the earliest people engaged in the jewelry industry are surnamed Zhou. Until now, there are many Chaozhou bosses in the jewelry industry. Secondly, because the jewelry industry is a traditional industry, Dafu, Shengsheng, Baifu and the like are all good metaphors. So the name of this industry is relatively traditional and lacks creativity.
Second, follow the suspicion of the wind, hit the ball:
There are also many people in the industry who believe that the jewelry industry is affected by Chow Tai Fook and Chow Sang Sang, and they are suspected of following the trend. The first name is relatively fresh, and the diffraction is not so brilliant! Most of the move is to borrow the brand of the big business for many years, and enhance the popularity of the name through the similarity of the names. In addition, there are many jewellery companies named after gold, which makes it difficult for consumers to distinguish. Many companies have the suspicion of playing the ball.
Third, it reflects the lack of corporate brand strategy:
The name is confusing. From one side, the jewellery company believes that the brand is taking a similar name, ignoring the connotation of the brand and lacking understanding of the brand. The brand is not just a name, the brand is expressed by the product, connotation, popularity, reputation, service and so on. There is no strong brand awareness, just following the big sign, it is also the performance of our nation's lack of creativity.
What are the benefits of å‚ big cards?
1. Have food, drink, and earn money - brand effect wins rapid development
The so-called well-known brands often succeed in completing the brand symbolization of their brand names and LOGO. A simple symbol can help consumers quickly associate with brand connotation and generate willingness to buy. Enterprises quickly gain profits through “big brandsâ€, and the rapid rise of many big-name companies. For some of the jewels that need to improve the added value of the industry, it is “stupid†to build their own brands in a down-to-earth manner. Some jewelry companies are reluctant to design from R&D. Start with the source link, but start with packaging and get shortcuts from brand packaging to make more profit.
At present, some small and medium-sized jewelry enterprises in China have low level of independent design and slow development; the overall industry style design has no patents, sales are not specified, and valuation standards are uncertain, which makes the gold jewelry industry manage a loophole and constitutes domestic SMEs. Plagiarism is the cause of outstanding behavior.
2. I know that Chinese people love face--to cater to most people’s love for vanity.
From a psychological point of view, if a trade name is associated with a famous brand or celebrity name, it is more likely to attract people's attention. Many consumers feel that buying fake brand names is very "affordable", the quality is also good, the styles are novel, the price is still low, and they can satisfy the vanity.
At present, what are the old-fashioned Zhou jewelers in China?
I. Chow Tai Fook: Be the first jewelry brand in China
The Chow Tai Fook Group is a strong private business group owned by Dr. Cheng Yu-tung and his family. The total assets of the group exceeds $5 billion. The planning business covers the whole world and employs about 80,000 people. Group business is seriously planned by two companies: Chow Tai Fook Enterprise Unlimited Company - focus on investment business; Chow Tai Fook Jewellery Gold Co., Ltd. - Planning Chow Tai Fook brand diamond jewelry business.
Second, Zhou Shengsheng: Repeatedly, never cease
Chow Sang Sang moved his business to Hong Kong in 1948, opened the Chow Sang Sang Bank in Hong Kong and Macau, established Chow Sang Sang Jin Hang Unlimited in Hong Kong in 1957, and established the "Chow Sang Sang Group Unlimited Company" in 1973. It was listed in Hong Kong and became the first in Hong Kong. Jewelry stock listed company. Since 1975, Zhang has opened a securities business. Since 1980, he has developed a futures business. In 1995, he launched a fashionable brand "Points of Eyes" and wanted to know the top ten brands of jewelry. And opened eye-catching stores in Hong Kong and Taiwan. In 1996, the group webpage was established. In 2001, "Chow Sang Sang Online Shopping Store" was officially put into office. In 2004, the Chow Sang Sang group signed an agreement with Hong Kong Disneyland to plan the jewelry store in the park.
Third, Zhou Dasheng: the establishment of jewelry empire
In 1966, the overseas Chinese Zhou family founded Hong Kong Dragons in Hong Kong, specializing in jewelry wholesale business. In the early 1990s, Ganglong Yangxing and Indonesian Zhouhe Co., Ltd. jointly established Hong Kong Chow Tai Sang Jewelry Co., Ltd., and then quickly landed in the domestic market to learn the story of jewelry. Established the focus of marine business operation management--Shenzhen Zhou Dasheng Diamond Jewelry Co., Ltd. With dozens of glooms, "Zhou Dasheng" brand diamond jewellery and other jewellery products rely on its superbly superior arrangement concept, noble and elegant inner temperament and perfect special fine craftsmanship to win the praise and belief of the devotees, and enjoy high reputation in the industry.
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