DADA brand global presentation successfully made its debut at the Taipei Arena

On January 20th, 2015, DADA, the world-renowned sports brand, held the “DADA SUPERME 2015 Brand Description and International Presentation of a new generation of shoes design” at the Taipei Arena. For the first time, the design concept of the new generation of DADA shoes was disclosed, especially Innovative thinking and revolutionary technology developed new shoes that made the audience more eye-opener.

New shoes and a number of international cooperation return to the basketball hall

In this presentation, DADA Global Development Director Jeff introduced the development and design focus of the second and third quarter of this year. The cushioning technology of the new outsole CS PAD allowed basketball players to move on the court more safely and freely. The feedback from the soles of the feet will be more sensitive and faster, and the design will inherit the tradition of DADA, which is bold and wild.

In order to demonstrate DADA’s determination to return to the basketball market, this year it collaborated with Hotski and Court Kings, street godfathers, and DADA designed exclusive sneakers for Hot Sauce, which will be launched in the second quarter with a full range of merchandise. The DADA teamed up with Hot Sauce and is bound to have different impacts in the street basketball field.

Network Community x Communication Entertainment Cross-industry cooperation influence upgrade

This year coincided with the 20th anniversary of the establishment of DADA. In the past 20 years, DADA not only maintained its original brand style, but also kept pace with the times and constantly innovated in marketing and brand strategy. In particular, Chairman Jiang Fengnian joined DADA. Brought more cross-industry cooperation opportunities, determined to re-wash the sports brand market, and strive to build a fit between basketball and brand, promote basketball spirit. At the same time, Chairman Jiang, who has been deeply pursuing scientific and technological fields throughout the year, will try his best to lead DADA's Internet marketing.

(From left) DADA Global Managing Director Tony, Jing Tian Entertainment Chairman Lu Xinghua, DADA Chairman Jiang Fengnian, PBA Chief Charles Smith

On the same day, Lu Xinghua, Chairman of Taiwan Jing Tian Group, and Charles Smith, CEO of Professional Basketball Alumni (PBA), were invited to the scene to open the presentation with the DADA brand representatives. And announced that beginning in 2015, DADA will integrate the three aspects of Internet technology, retail market and entertainment, in this era of cross-border marketing has become a trend, and strive to build DADA's Internet status in the international sports market.