This is a question I often think about. This question must be given by the people in our custom industry, and cannot be evaded.
So many garments, so many purchase channels, why do we have to guide customers to customize clothing? What is the significance of developing a clothing customization industry? Should we work at the physical or spiritual level?
First of all, you need to be clear about the fact that clothing customization is hierarchical, whether you are a person in the clothing customization industry or a consumer who is ready to customize clothing. Today, I divided the costume customization into four levels to bring you to understand. Simply put eight words: fit, body, decent, and elegant.
Fit
This is the lowest level and the most basic requirement. Apparel can basically be "fit", and customers can choose by themselves. The fit of the special-sized garments can't be met, and can only be customized. This is the initial requirement of customization and the basic requirement for modern customization. However, Chengdu has some stores that sound good and cheap. In fact, it is slightly modified on the basis of ready-made clothes, attracting customers with low prices, and finally the suits made can not satisfy customers.
2. Body
"Body" is one level higher than "fit". The beauty of the heart is there for everyone, and the beauty of the image makes both oneself and others feel happy. When the standard of living reaches a certain level, it will naturally create a demand for clothing “beautyâ€. Apparel can be designed as a “beauty bodyâ€. The beauty method is nothing more than the aesthetics of color and lines used in the design of clothing. However, this "body" of the body of the garment is an indeterminate "group" and cannot meet the needs of "personalized body", which can only be solved by customization. This is the second requirement for customization. Similarly, merchants who fight price wars can't do this. The cheap suits, his fabric and design greatly reduce the beauty of the suit.
Decent
Many people are full of cabinets that can "beautiful" clothes, but every time they go out, they are very entangled. I don't know which one to wear? where is the problem? It is said that since the wardrobe is a "beauty suit", it is enough to pull out one piece. Actually it is not, because we all have our own many social identities. Human society has always had rules for dressing (suits have TPO dress code), and although the rules of the dress are legally broken, they still remain in the hearts of the people. Different time, different places, different occasions, different identities, clothing dress must be rules.
Why do clothing have rules for loading? Because clothing is not a simple commodity, it not only has the attributes of goods, but also has its social attributes. It is the carrier of inheritance of culture and civilization. Why did the ancestors put "clothing" in the first place in the "clothing, food, housing and transportation" ranking? This is the truth.
The writer Mo Yan went to Sweden to receive the Nobel Prize. Why do you have to wear a tuxedo? Dress code rules. What would happen if you didn't wear a tuxedo? Not suitable, can not enter the venue. Only 4% of People’s Daily’s questionnaires for Mo Yan’s award-winning dresses think that they should wear tuxedos. Why? Because the vast majority of Chinese netizens do not understand the rules of suit.
Chinese people are still at the level of professional knowledge about suits, and there is still a long way to go from common sense. If everyone has to prepare some decent ceremonial clothing in the closet, this will obviously become a rigid need for customization.
Tailored senior suits are tailored to provide an overall match for each guest. In advance, you will be asked what kind of occasion you will wear a suit, tie, cufflinks, pocket towel, bow tie, scarf, how to match and communicate with the guests to ensure the guests Dressed properly.
4. Elegant
Clothing is bound to a certain extent, restraining people's words and deeds. For example, the sleeve design of the suit, the upper body will not be deformed when the arm is lifted 45 degrees. If the arm is raised more than 45 degrees, there must be constraints on the person. First, it is difficult to lift up. Second, after lifting up, the whole upper body will be deformed and will change. It’s hard to see. Therefore, wearing a suit must not be "scratch". Handshake with people, writing on the desk, eating and other normal communication activities will not be affected. The pursuit of elegance is the embodiment of humanity, the embodiment of culture and civilization, and the embodiment of personal quality and national quality. "Elegance" is the highest state of human spiritual pursuit. The more popular "elegance" is, the more people have "taste", the more popular the civilization, the less war and crime.
Customized clothing is no longer just to satisfy the individual's need for the functionality of the clothing, it must also bear the social attributes it should have.
With the development of the times and society, people will demand more experience, self-awareness and self-expression. More and more people will realize the above problems, and they will inevitably have higher requirements for their own dress and their own image. Then, custom clothing will obviously become the next rigid demand.
In addition to the above four points, there is a knowledge point that must be known before buying a suit: tailoring
Customized is a brand of Shanghai Tsinghua Information Technology Co., Ltd., the leading O2O customized life service platform in China, and advocates “customized Chinese gentleman spiritâ€, and the original “six-dimensional private system†menswear customization theory is the first one. Internet + gentleman custom + smart store experience + smart build 4.0" integration of men's custom brand. Headquartered in Shanghai, it has opened hundreds of customized stores in Shanghai, Shenzhen, Nanjing, Suzhou, Chengdu, Tianjin, Nanning, Kunming and Lhasa. The men's tailoring service covers nearly 100 cities. Adhering to the concept of lightness and precision, the custom-made tailoring of traditional craftsmanship and 3D intelligent technology, using the disruptive innovation of the mobile Internet, to achieve seamless online and offline docking, in the body, fitting, picking, etc. The links are simplified, the customer distance is shortened, the delivery cycle is shortened, the customer satisfaction is improved, and the long tail and iterative effect are finally formed, which establishes a good reputation and reputation in the industry.
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