Founded in 2001, Guangzhou Rongqi Garments Co., Ltd. is a modern brand management company integrating fashion design, development, production, sales, and brand management. Since the establishment of the company, the purpose of disseminating fashion culture has brought young women who love fashion in China a vibrant and free-romantic lifestyle. It has always adhered to the business philosophy of “forging outstanding cultural connotations and achieving extraordinary fashion brands†and persisted in adopting a straight line. The combination of the camp and franchise, take the road of brand chain management. After many years of innovation and accumulation, the company now has two women's brands "HAYATU" and "BABALI".
Urban fashion casual women's HAYATU Hayat map fall/winter 2011 new series Leading a new trend in women's clothing
"HAYATU" - express free and romantic urban fashion leisure life;
"HAYATU" - Concerned about the fashion needs of women aged 25-35.
Style positioning: free fashion, romantic leisure
Age positioning: women of fashion metropolis, aged from 22 to 38 years old, with a center age of 25-35 years old
Product features: strong interoperability, high degree of serialization, meeting the needs of all aspects of urban life such as business, social networking, parties, shopping, sports, travel, etc.
Product categories: Knitwear, shirts, jackets, sweaters, jackets, coats, pants, skirts, furs, feathers, accessories, etc.
Price positioning: 169-3999 yuan for the whole year, the central price is 199-499 yuan in spring and summer, and 299-599 yuan in autumn and winter.
Business philosophy: Forging outstanding cultural connotation, achievement extraordinary fashion brand
Service concept: customer satisfaction is our unremitting pursuit
Development goal: To become the "leading Chinese fashion direction" brand.
Hayatu Women Online Joined:
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