Ding Wei brand director Xie Weihua: brand a world, the terminal win the world

Time flies, just bid farewell to the Shanghai exhibition in April, and now went to the same Shantou orders in August, in this short period of six months, whether it is the brand of Dingdong Cat or Lamborghini company, have experienced great The change. August 27, a spotlight of children's clothing feast - "Doraemon-Dreamy Yue" 2012 spring and summer new conference and order will be held in Shantou, Guangdong. At the meeting, Mr. Xie Weihua, the brand director of Ding Ding Cat, extended his warm welcome and heartfelt thanks to the guests and delivered an important speech at the same time. Mr. Xie Weihua, director of the brand of Dingdong Cat, delivered a speech on brand segmentation and work refinement At the last ordering meeting, Mr. Xie Weihua announced that Beijing Branch had been established. In the following months, the company also set up its East China Operations Center and Guangdong Branch. The establishment of each branch means that the brand of DingDing cat will be changed from the traditional sales and service mode to a scientific team area responsible mode. Each team arranges various professionals to take charge of the corresponding sales market and division of labor. The brand subdivides the market, with full-time staff responsible for sales, full-time staff responsible for logistics services, specializing in shop management, display, product, training, and so on, we will be more and more detailed, more Do more specialized. After all, the establishment of the branch will be effective and strong service to a partner. We believe this will serve as a service guide for the daily work and sales of Ding Dong Cat Shop. At present, the sales branch has been achieved, the brand has also been created, our work will be gradually broken down, the customer will slowly come to realize: a lot of things will become more and more professional, a matter will also be followed by someone , Then the promotion activities are likely to be unified across the country, the standards are nationally unified, the training is also unified across the country, and the distribution of goods is more and more organized. All these things will be gradually improved and reflected, and this is also our Confidence! Jingle cat cats launched a new heavyweight advertising Since July this year, CCTV children's channel prime time turns around the clock, and caused the social hot is this year's clown cat new commercials. Believe that its vivid and interesting ad song certainly impressed the audience, this is the Ding Dong cat. Xie always said that after joining Bosideng, Jidong Cat brand has stepped up efforts to promote, combined with CCTV advertising, set off a new round of brand communication climax. Believe that, with the strength of the brand of Ding Dong cat and the strength of Bosideng Group, in the near future Ding Dong Cat will become one of the top three children's clothing industry. Thanks to the dinner, thank total with franchisee partners drink toast the world, the terminal win the world Next, Xie will always lead the Doraemon brand department to better serve you, to create a better brand market, do a good job Brand positioning, requirements, standards, services, ancillary products, product development and design, etc., we will all be better to serve you, let our brand better and better, more and more standardized. We will continue to cultivate our high-quality customers, establish more and more professional brand terminals. We may also take some more direct ways to invite some customers in accordance with the company's great progress, in the process, there may be some customers will be eliminated. However, we believe that as long as the hardworking and capable customers, in the process will only do better and get better promotion. In the process of elimination, we will continue to recruit new, strong customers, this process is bound to exist. And we are also promoting the standard investment, not casually shop, we open a new standard is: only good shop, only good customer trick. After the launch of CCTV, the number of customers who have joined our brand has also increased a lot, but we do not have a flood of stores in order to create a first-class terminal market. Believe that as long as the intention to make a good brand, attention and love cat customers, with the company, work together with the company, we will be able to get more brilliant achievements. 2012 spring and summer new products, glittering debut Cat spring and summer 2012 product mix is ​​very rich, while retaining the original design in the series of large children, also added a series of children's design, launched a total of eight series, nearly 300 models, showing Leisure and fashion, dynamic and elegant combination of the perfect, and smooth cutting process, with dazzling color, more colorful than ever! At the same time in the fabric, style, color and other aspects of a bold innovation, a unique perspective to create children's elegant personality, highlighting the theme of spring and summer fashion. In addition to the increase in style, the breakdown of categories, but also joined the new product hole shoes. Doraemon Cat hole shoes manufacturer and the world-renowned brand, Crocs (American card Luo Chi) shoe company with a manufacturer, Crocs (USA) shoe company is the founder of the hole shoes, creating a hole in the shoes Worldwide sales boom. Believe that, with the jingle cat brand strength and the strength of manufacturers, the product will certainly be able to get consumers. The following year was a year for the cat to achieve a breakthrough in cats and a crucial year for the cat to implement "bigger and stronger". A lot of franchisee partners are all the way to follow the development and growth of the Jidang cat loyal partners, has been in the care and support of Doraemon cat loyal friends, accompanied by you all the way and support, we will be more confident, we will shoulder the success of the clink cat business Development responsibility, we will continue to increase the scope and intensity of restructuring and promote faster and better development of the company and brand. Because of the dream guide, we work together side by side, once again bring the courage and passion to start, tear old pages, towards a better future!

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