The investment community reported on May 10 that the mother and baby brand KARADO kids (Kayu) announced today that it has received an investment of 10 million yuan from Chunxiao Capital. Cathy is a baby brand that focuses on safe, healthy and functional personal textiles and supplies.
KARADO kids hatch in the domestic high-end knitted fabric supplier - Shanghai Silk Textile Technology Co., Ltd. Founded by professors, doctors and industry experts from Donghua University, the highest university of textiles, its main business is: research and development of high-end knitted fabrics with proprietary technology and patented technology. It is a well-known brand such as Aimer, Yingshi, GOODBABY, An Lifang and Itochu. And the company provides ODM services, the company's Silrospun yarn technology, KLD fiber processing technology, cotton cool fiber processing technology, cotton single-guide wet fabric processing technology, relying on the most advanced textile technology to focus on the functional orientation of natural fibers Develop natural and functional products suitable for infants and children, representing the highest level in the textile and knitting industry.
Han Changzhi, founder of KARADO kids, said that maternal and child textiles and supplies are a huge market both internationally and domestically. Many brands have been deeply cultivated in this field for many years or even decades, and have a good reputation and reputation. With the advent of the era of consumption upgrades, especially after the domestic post-85s, 90s, and subsequent 00s became the main consumer, the safety and health of maternal and child products became the focus of attention, even for functionality and fun. Put forward higher requirements. This fast-changing market demand poses a problem for traditional big names, but gives KARADO kids an opportunity.
KARADO kids has a number of proprietary technologies that are adapted to this changing consumer philosophy and market demand. It is timely to introduce pure natural materials, no harmful additives, safe and healthy functional baby-friendly textiles and supplies. At present, the first five categories of more than 200 SKU products have been launched in Tmall, Shanghai Yuexing Global Port and the US market.
According to Han Changzhi, KARADO kids' overall development strategy is based on the mission of “providing safe and healthy personal textiles and supplies for mothers and childrenâ€, and taking “global excellent maternal and child brand†as its strategic orientation, insisting on “reliance on technology, innovative research and developmentâ€. (Development) "Layout the future.
Rachel, vice president of investment at Chunxiao Capital, said: "Choose to invest in KARADO kids. The fancy is the team's unique technical ability in product development, especially in baby and intimate clothing, cotton core clothing series, special paper towels, cotton cool series products. In terms of products such as intelligent temperature measurement series, its natural, high-quality, comfortable, safe, functional and other characteristics are needed by the international and domestic new generation parents. We believe that there are still many in-skin textiles for infants and young children. Upgrade requirements, including product quality, branding, etc."
Han Changzhi said that in the future, the company will integrate the rapid development of industrial chain resources and embark on a differentiated development path of “using capital power, based on big health and consumption upgrades, relying on proprietary technology to develop a safe and healthy maternal and child products marketâ€. A unicorn that creates safe and healthy maternal and child-friendly textiles in 5 to 7 years.
KARADO kids plans to establish its market position and industry status in three years, continuously research and develop new technologies, and maintain a leading position in technology at the fast pace of technology. At the same time, we will develop transplant technology in the maternal and child field of advanced technology in other fields, such as the application technology development of AI technology on maternal and child close-fitting textiles, and create a brand style of “net, elegance, intelligence and interestâ€.
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