[China Glass Network] Increasing the sales of children's clothing stores is the constant pursuit of the goal. However, when a store has taken root in a certain business district, after the sales are stable, the promotion has become a regular activity, and various children's clothing sales techniques are used. Many operators are easy to lose the direction of improvement. In fact, improvement does not require an earth-shattering move. Only careful, small changes can bring about major improvements over time.
We all know the basic analysis method of store sales: passenger flow / passenger order analysis. Is the sales = passenger flow * passenger orders (customer flow refers to the number of visitors with sales records, customer orders refers to the average consumption of each transaction in the store). To increase sales, the store can do two things, it is nothing more than improving customer flow or increasing customer unit price.
Generally speaking, the customers who use the shopping basket and the shopping cart to shop in the supermarket have higher customer price than the customers who do not use the basket, because the customer uses the basket and the car to increase the time spent in the store, thereby increasing the customer unit price of the store. The table below shows the results of a field record we have in a supermarket. At that time, we asked the two supermarkets in the same urban area to do the following activities: During the peak business hours, we arranged a special person to inspect the store and take more than 3 items (including 3 pieces) to the hand without using the shopping basket. The customer delivers the shopping basket and delivers the shopping cart to more than 5 (including 5) items in the hand-held shopping basket. As a result, it was found that about 25% of the customers who took the goods in the basket and the shopping basket accepted about 40% of the shopping cart.
of course. If you want to be accurate, you need to track the specific increase in customers who accept our baskets and cars each day. There may be other reasons for the increase in sales on the same day. The increased sales may not be very accurate. But it's just a small move that allows stores to sell, increasing sales by nearly 2,000 yuan a day (there seems to be no big increase, only 1%) but it is also very rare for a stable store. In fact, our activities did not increase the sales staff or other costs of the store. At the same time, the employees responsible for the baskets and carts in the store also played a role in accepting customer inquiries and responding quickly to the requirements of the guests. It also improved the service quality of the store. Thanks to data support, the supermarket chain system quickly accepted our recommendations and promoted it in 17 internal lines. The slogan of the event is: "Three-handed basket, five-piece delivery". Now, "hands-on" and "delivering" have become their daily work.
In the children's clothing store, the retail industry is originally a relatively stable industry. Operators should not expect to have an "idea" to make the sales of the store increase greatly. Only by doing a good job of customer service, and making more improvements, and winning a small victory, will stand up in the face of competition and laugh later.
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