[China Glass Network] Sales work is a three-dimensional, multi-dimensional work. In order to continue to develop steadily, it is necessary to coordinate and co-prosper in all aspects. It seems that the sales work should be based on six basic aspects.
The front and key product lines should focus on quality assurance and key resource guarantees .
Wang Laoji was in full swing, and a product hit the world, becoming a model of fast-moving products, and even said it was out of print. Jiaduobao Company has boldly applied the principle of gathering, all the energy to make a product, to fire a product, and to make a great result. Our sales staff must also focus on key products and build one or two big brother products. This is a must. We have one player in the Olympics, but we also choose a flag bearer who is more representative of the spirit and is generally a men's basketball team. Handsome guys, such as Yi Jianlian and Yao Ming. why? It is because they are key athletes. We must invest more in the promotion, image and promotion of key products. In the same year, the unified lubricants used the hydraulic king series as the pioneer of the road, engaged in roadshows, tried and tried, and succeeded in one fell swoop. No matter what sales work you do, your products and services should have the ability to outline, otherwise it will be a mess after a loose sand. Even if you can break through the trap of diversification, you have to have a fist product in every dollar.
Second, we must strengthen our effectiveness in the development market .
What is the result? The result is the ability to achieve success. We develop markets, expand channels, and increase customers must not be general. That is not sales, it is the vegetable market to sell vegetables, not to choose customers, the price is right, the interaction is less. And our sales work must be done in the development market. Inefficient development is worse than not developing. You have added a lot of customers, the quality is not good, the goods are easy to sell, the shipment is difficult, there is no ability to do it, just want to rely on luck, certainly not. Shangchao also developed, circulated and developed, and group purchases were also developed, but the results were not satisfactory, and it was not effective. Development customers should choose partners with interests, shared values, and willingness to go far, but also have the ability to resources. The development of a poor and white will also be bottlenecked. The entire customer base standard is: growth, resources, ability, willingness, and results-oriented. When the three plants succeeded overnight, the half-stay was scattered, mainly because the support of the partners was unstable.
Third, the sales staff must be lean, have passion, have team spirit, and have a sense of responsibility .
Sales are dominated by the sales team, and the business staff must be lean, not big pots, not to be confused. There are many reasons for the development of Lenovo. There are many opportunities, but the more important point is the leanness of Lenovo personnel. In the past, Liu Chuanzhi’s strategy, teamwork, and team guidelines were followed by Guo Wei and Yang Yuanqing. We can all see the importance of a lean team. Liu Bang hit the world team: Xiao He, Zhang Liang, Han Xin, etc., Li Shimin's side: Fang Xuanling, Du Ruzhen, Chang Sun Wuji, etc., Niu Gensheng's Mengniu: Yang Wenjun, Sun Xianhong, Bai Yu and so on. When there is a group of talents, your team will win. When the passion is unlimited, your sales will be prosperous. A team without passion will definitely make sales without passion, and Pepsi will use passion as the basis for sales, so that young companies can catch up with the old brand of Coca-Cola. The team of passion and responsibility is the guarantee for the development of our sales work.
Fourth, the sales expenses must be strictly saved, and the profits should be reasonably won .
No matter how big your sales are, the heart of saving will always be maintained. No matter how much your profit is, waste must not be. The essence of sales is the way to achieve profitability. Reasonable profits must be consistently pursued, especially in China's private enterprises. This is not much to say.
Fifth, brand building should follow the example and continue throughout the entire sales process .
Brand building and sales must always be together, cannot be separated, and should not be separated.
Your promotion, your display, your packaging, your price changes, your customers, your products, your services, all your sales activities are all advertising, are branding. Brands drive sales growth, and sales boost the brand. At that time, Super Girl was advertising for sour milk, and her sales performance soared. In the super-excellent display of Dashang, the pure girl on each product package sold was added to the construction of corporate brand.
Sixth, in the sales process, we must continuously improve and innovate .
The sales process is a long-term process. As long as the company is in the process of sales, it is necessary to improve the working methods, sales methods, management systems, promotion activities, customer types, etc. in the sales process, and continuously improve the bad places in the sales process. Upgrade from product to service. Product innovation and innovation in marketing models are essential to the sales process. We look at the current electronic products, die without innovation, even if your quality is particularly good, such as mobile phones, such as cars!
The six basic aspects of sales work, each aspect is a big article, in order to do a good job, you have to be all-inclusive, do a good job every side!
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