At LIFE IDEA, the first grand occasion of 2013, LIFE IDEA was carefully considered by the company about the consistency of the brand's personality and the story In all aspects, she selected two TV series featuring "Women in Spring with a Ragdoll" and "The Three Kingdoms of the Moms" in 2013 to promote urban women's style in 2013. LIFE IDEA respected all aspects of the TV series. Active pursuit of elegant and elegant urban women beauty image perfect show. Through the different women in the play, they can demonstrate the new image of the urban women in a new era with a positive attitude towards the pursuit of life in different states and may show LIFE IDEA's expectations and support for women.
These two films and television drama select highly educated white-collar female audience as the main target audience, and this part of the people, but also the current mainstream Chinese consumer groups. As the soul of urban creativity and purchasing power, their life is ordinary but they hope to change. They have a high degree of consistency with LIFE IDEA's target consumption level and consumer group positioning, and achieve the goal of marketing to target customers Precise positioning.
LIFE IDEA (LIFE IDEA) in the play for the actress with modeling and clothing provided, it is also very hard. Every detail emphasizes the elegant beauty of women, carefully tailoring the body structure characteristics suitable for contemporary women, as far as possible to represent the actors and the female characteristics of the dual embodiment of rich styles not only meet the different women in the work at work, life For the needs of clothing, more suitable for the needs of modern women. Elegant color design and style patterns, and the protagonist in different circumstances seek a better life magic complement each other ideas. Therefore, the beauty of the screen to add clothing, itself may also be the show, for the promotion of products to form a good reputation.
TV series has a wide range of coverage, a good work, regardless of market effects and influence will be able to bring cooperation to the brand sustained market returns. LIFE IDEA (LIFE IDEA) screen as a fashion show, won numerous exposure and reputation enhancement.
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