For the definition of clothing brand, can be described as "the wise see the wisdom, benevolent Jen." Some people say that "apparel brand refers to the product image and personality established by the enterprise through marketing and advertising in the market and consumers' hearts and is a comprehensive reflection of the inherent quality and external characteristics of the product." Some people say that "the brand is like an ordinary thing, improved to become more valuable and meaningful things." According to the American Marketing Association's definition, a brand is the name, term, symbol, symbol, or design of a good or group of goods or services intended to be used to identify a group or group of vendors, or a combination of these, and is intended to distinguish one or a group of vendors from their competitors By. The author believes that: "clothing brand in addition to identifying consumer or service name, term, symbol, symbol and the difference between the competitors mark, it should be an organic symbol of cultural heritage.This brand is more vitality and continuity "That is sustainable development. After all, the competition between enterprises in the final analysis is the brand and its brand value-added competition. Nowadays, in the children's wear market, can be described as strongman, crowds, showing a white-hot competition. How can we have our own foothold in this war without smoke, to create a long-term sustainable development of enterprises, the brand's road forever. To this end, "Bear B Bitch" brand children's clothing from the following aspects to make a fuss. A bear B Baki brand, carefully build a "brand culture, fit the child wearing a practical shape (personality) products" 1, in terms of color. Bear B Qi abandon the market, such as direct performance of black and white, red, purple and big powder these very "hard" color, but the color of the "fresh" mainly to the "hard" color add "fresh "Yan, so that products in the market show their own vitality, childlike full, practical fit to wear, so as to achieve the purpose of creating brand differentiation. 2, in the fabric. Bear B Biko in the spirit of children's health and positive response to national call, in the clothing materials, and resolutely pursue environmental protection and low carbon. Its products are all made of 100% cotton, focusing on the use of quality and fashion, the true sublimation of the "cotton products," the content of all the selected raw materials for high-quality cotton, from planting to growing the whole process are to maintain a "zero pollution, ", Fully embodies the wearing of comfortable, breathable, natural, green, ecological" natural nature "is our brand culture, the performance of the" vitality wonderful. " 3, in the design. Winnie B Boo has one of the best 18-year, "war" experience, market-tested design team, and from 1994 started so far focus on children's clothing Foshan City, Hyun Fashion Co., Ltd., one of the founders (Chen Ai-chu) As a lifelong design director, Miss, in the long run, has ensured the superiority and stability of the brand design team. In 2013, we reached a strategic cooperation with the Guangzhou team of designers with international standards to enhance brand research and development, accurately grasp the fashion trends in international fashion, Culture into the product, and popular elements as the basis, to make a wonderful mix of expertise, launched in four phases each year Thousands of new products, thus ensuring the competitive position in the children's apparel market. 4, in terms of style. Bear B Bitch carefully for the height of 80-160CM, the pursuit of fashion, vitality and healthy life of children's clothing. Mainstream style: fashion, leisure, fashion color, the value is worth, personality is not an exaggeration, simplicity is not tacky Color: boy color (bright, lively, at the same time with the annual popular color throughout the product design. , Pink, bright, bright colors and vivid colors, accompanied by annual popular colors throughout the product design.Experience children's innocent, fantastic, imaginative world of vitality, the "bear culture" in the real clothing life in the most vivid interpretation. "Bear B Qi "children's clothing each emphasizes the details of the design, to meet the needs of children in a new era, showing the unique fashion brand personality, reflecting the spirit of the new era of children vigorous. 5, in terms of style. Bear B Qi in order to serve China up to 300 million Of our children and teenagers, we have developed a series of products that include children's clothing and apparel in their daily lives, including T-shirts, jackets, shirts, sweaters, cotton suits, down jackets, jeans, sportswear , Windbreaker, children's coats, casual pants, skirts, parent-child wear, home service, leather goods, hats, socks, back Its strong products are mainly spring and summer and autumn and winter wear, of which, spring and summer with a T-shirt, pants, skirts, shirts and so on, The autumn and winter clothing there are jackets, pants, sweaters, skirts, etc. 6, in terms of quality. Bear B Qi strictly in accordance with the ISO9001 quality assurance system and TQM total quality management guidelines and environmental protection, health standards, strict quality control Production process has a professional quality inspector prosecution, from the surface materials storage test to the production process of self-test, testing of unfinished products, factory inspection and thorough checks at each level to ensure children's wear and comfort and health 7, at the price Aspects of Bear Cubs B Qi based on the domestic medium-sized cities and towns in consumption, upgrade to high consumer cities and low consumption of urban development.Price positioning: suitable for small cities and towns and high consumer market positioning of the consumer groups to the market price, the implementation of Price gap style ratio: low 30%, 60%, high 10%. (Spring and summer wear as: 39-229, spring and summer main products for the 69-129, autumn and winter as: 89-429, autumn and winter with 99- 329) 8 , In terms of the terminal, attaches great importance to the performance of individual culture.Ahead of the image display, eclectic European style, ancient Rome-shaped column, everywhere full of uniqueness and innovation, planning a jumping cultural display area "bear culture" The unique and creative window image area and warm recreation area, creating a warm atmosphere, unique style and novel visual shopping atmosphere.
Cotton Stretch Poplin Printed Fabric
Elegant Design Fabric,Men'S Casual Pants,Poplin Printed Fabric,Reactive Printing Fabric
SHAOXING CITY CHENYAO TEXTILE CO,LTD , https://www.chenyaotextile.com