Qingdao TV "Economic Report" focuses on cotton fruit baby products

Recently, in order to welcome the Qingdao World Horticultural Expo 2014, the “Qingdao First World Small-scale Tour Guide Contest” successfully concluded. Cotton Fruit Baby & Infant & Children Products Co., Ltd., as a local independent brand in Qingdao, strongly supported this event. As one of the major sponsors, cotton fruit fruit has once again entered the field of vision. In this regard, Qingdao TV Station “Qingdao Economic Report” reported on the cotton fruit infant baby clothing Co., Ltd..

Aiming to manufacture high-quality baby products and establish a nationally-owned brand of cotton fruit

Faced with the domestic baby industry from food, daily necessities, to clothing quality and safety issues, as well as the gap between domestic industry standards and production technology and international standards. Chairman Mao Guoguo Zhang Weiqun and chief operating officer Zhang Mingren hit it off, creating the idea of ​​being a high quality baby clothing brand. In 2012, they established Qingdao Cotton Fruit Baby & Infant Products Co., Ltd., and created the “cotton fruit” brand. Cotton fruit uses its own brand of products to set a benchmark for the domestic baby industry and brings international quality standards and production technology to the country so that Chinese babies can enjoy the healthiest and most assured care.

Cotton fruit fruit is a company mainly engaged in children's wear and baby clothes. It is a modern large-scale enterprise that integrates R&D, production, sales and after-sales service. The brand advocates the concept of “don’t over-love, just love care” to help every baby’s health. growing up. At the same time, Cotton Fruit has been committed to the research and development of children's clothing safety, health, comfort and science. With its professional production technology and strict quality standards, it has earned a good reputation in the industry.

Safe and healthy corporate philosophy produces safe products

All products of cotton fruit fruit, under the premise of natural harmlessness, combined with the latest science and technology, designed a new fashion baby clothing, to provide the baby with the most comfortable clothing. The reporter also learned that cotton fruit promotes business with love. While satisfying customer needs, it actively guides customers in scientific childcare, emphasizing interaction, and constantly sharing parenting experiences with customers.

Cotton fruit advocates the concept of “not too much petting, just care for love” and does not advocate that parents love their baby and insist on providing consumers with the best quality products at the right price. The fruit slogan of the fruit fruit is “Listen to your baby's voice”. It means knowing your baby’s aspirations, looking for everything that can be optimized, improving any structure that may make your baby feel uncomfortable, and focusing on humanized design. For the baby's two most needed clothing indicators: safety and comfort, these two points have done.

Continuous development, cotton fruit flourish

In addition to sponsoring the Small Tournament Contest in 2013, the cotton fruit is also accelerating and growing. In March, Qingdao Tianyao, a cotton fruit and fruit parent company, invested 90 million yuan to start the construction of the Tianyao Baby Knitwear Industrial Park covering nearly 100 acres (over 60,000 square meters) in Zhucheng, Shandong. According to the person in charge of the Tianyao Industrial Park project, the Tianyao Industrial Park is planned to be completed within a year, and the key production capacity will be used in the production and processing of its own brand “cotton fruit” baby clothing. At the same time, cotton fruit will make full use of Zhucheng's basic advantages in the textile industry to achieve resource sharing, promote the rapid development of the enterprise and realize the social value of the enterprise.

After more than a year of development, cotton fruit has gradually become a well-known infant apparel brand in China and has won the trust and support of consumers.