Qi Qi brand was founded in 1996 in Hong Kong, the fashion capital, by Hong Kong Beiqi International Group Co., Ltd. and Xiamen Yuan Beiqi Clothing Co., Ltd. The brand was created with the vision of establishing a premium women's fashion boutique. Over more than a decade of continuous development, Qi Qi has grown significantly. Based in Hong Kong, the company has absorbed international business strategies while maintaining its own dedication and hard work. Today, it operates three fixed production bases and over a dozen processing plants. On the beautiful Egret Island, there are two modern office spaces covering more than 500 square meters, combining design, marketing, planning, and logistics under one roof.
The brand enjoys several network advantages:
1) Sales Network
a. Store Location: Stores can be located in shopping malls with areas ranging from 40 to 100 square meters, or in commercial streets with sizes between 35 to 60 square feet.
b. Interior Design: Each store is customized with a tailored decoration plan based on the actual space available.
c. Foot Traffic: The brand focuses on high-traffic locations such as bustling commercial streets and shopping centers. Company representatives conduct site visits to ensure optimal placement.
d. Market Competitiveness: A detailed local market analysis is conducted to support strategic decision-making and enhance brand positioning.
2) Staff Management
a. Sales Team: Employees are selected for their friendly demeanor, ability to connect with customers, and strong visual appeal.
b. Training Programs: Comprehensive training is provided for both new hires and managers, including quarterly sessions on product knowledge, display techniques, sales skills, and customer service.
c. Development Plan: A structured training system is in place, with bi-annual evaluations to improve managerial effectiveness and staff retention.
3) Marketing Strategy
a. Annual Business Plan: A comprehensive operating plan is developed at the start of each year, taking into account external economic factors to support stable franchise growth.
b. Marketing Campaigns: An annual marketing plan is designed, focusing on consumer behavior, product trends, and timely execution of promotional activities.
4) Product Strategy
a. Style Updates: Every quarter, existing styles are reviewed for their sales potential. If not performing well, new designs are introduced quickly to meet consumer demand.
b. Trend Forecasting: The brand actively tracks market trends through various channels, ensuring that new collections reflect current preferences and lead the market.
c. Product Innovation: Designs are continuously refined based on quality and style, reflecting the brand’s commitment to excellence and a consumer-focused approach.
5) Market Approach
Qi Qi remains customer-centric, constantly improving product quality and expanding its nationwide retail network. The focus is on effective market management and superior customer service, with ongoing efforts to increase consumer satisfaction and loyalty.
Linen Fabric
Linen fabric is a type of textile made of polyester. It is known for its durability, breathability, and natural luster.Linen fabrics come in a range of weights and textures, from lightweight and sheer to heavy and textured.It is often used in its natural color, which is a light beige, but it can also be dyed in a variety of colors. Linen fabric is often used for bedding, and home decor items such as tablecloths and curtains.Linen fabric is also eco-friendly, as flax plants require less water and pesticides than other crops used for textiles.
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