Qi Qi, a women's fashion brand, was founded in 1996 in Hong Kong, the global fashion hub. Established by Hong Kong Beiqi International Group Co., Ltd. and Xiamen Yuan Beiqi Clothing Co., Ltd., the brand has grown over more than two decades into a well-known name in the fashion industry. Through years of hard work, innovation, and strategic development, Qi Qi has built three dedicated production bases and over a dozen processing plants. On the beautiful Egret Island, the company also operates two modern office spaces covering more than 500 square meters, integrating design, marketing, planning, and logistics under one roof.
As part of its brand network advantage, Qi Qi offers comprehensive support to its franchise partners. First, regarding sales offices, the brand provides flexible store sizes, ranging from 40-100 square meters for mall locations and 35-60 square feet for shopping centers. Each location is customized with tailored decoration and display planning to enhance the shopping experience. The brand also ensures that stores are located in high-traffic areas such as busy commercial streets and shopping malls, and conducts on-site visits to evaluate potential locations. Additionally, Qi Qi performs detailed market research to ensure strong local competitiveness.
In terms of staffing, the brand emphasizes hiring friendly, professional sales staff who have a good understanding of the products and maintain a positive image. A structured training program is provided for both new recruits and managers, including quarterly sessions focused on product knowledge, display techniques, sales strategies, and customer service. The company also implements a manager system with biannual assessments to improve leadership skills and staff retention.
For marketing, each year begins with a business plan that aligns internal goals with external economic conditions, ensuring stable growth. An annual marketing plan is developed, taking into account consumer behavior, market trends, and seasonal demand, with specific tactics implemented at key points throughout the year.
Regarding product strategy, Qi Qi adjusts styles every quarter, reviewing existing collections for sales performance. If certain items are not performing well, new styles are introduced promptly to meet consumer preferences. The brand closely monitors market trends through various channels to stay ahead of the curve and introduce best-selling designs. Product development is driven by continuous innovation, focusing on quality and style to reflect the brand’s commitment to excellence and consumer-centric values.
Finally, Qi Qi follows a customer-oriented market strategy, prioritizing product quality and building a wide retail network across the country. The brand focuses on effective market management and services, continuously striving to improve customer satisfaction and strengthen its position in the competitive fashion industry.
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