Pencil club children's clothing rapid development momentum

August 9, the author and the city life department line 14 people walked into the river, on-site research Dongguan Tim Cheung Clothing Co., Ltd (hereinafter referred to as "Tim Cheung"), personally feel the vigorous development of Dongguan children's wear industry. It is understood that the establishment of a pencil club, four children's clothing brand accurate positioning, and gradually grow into a well-known children's clothing brand. Export to domestic workshops to promote large enterprises into the Tim Xiang Xiang, nearly 70,000 square meters of self-built industrial parks and 10,000 square meters of greening area shines: clean and tidy plant, fashion and comfortable clothing exhibition area, modern office Building and the pleasing sky garden, it is hard to imagine Tianxiang's predecessor is a workshop-style garment factory with only 7 employees and a 100-square-meter factory building. Tim Cheung Timothy board secretary Tim Cheung said Tim Cheung clothing more than 10 years of brand children's wear design, production and sales history, as early as 1992 when the establishment, and many manufacturing enterprises, Tim Cheung clothing to receive foreign customers orders for OEM production , Earn the pot of gold. In 2005, He Li-fang, chairman of Tim Cheung, believes that exports may not be too good, and decided to turn mainly to domestic sales. In 2008, when the global financial crisis broke out, many garment enterprises faced the situation that the domestic market did not open and the export market was in a downturn. However, Tim Xiang started to vigorously expand the domestic market three years ago. In 2005, Tim Cheung set up a pencil club children's clothing brand, just a few years, enterprises from the production link extends to research and innovation, brand management, quality testing, exhibition logistics and e-commerce and other fields. At present, Tim Cheung employees have more than 2,000 people. Seize the market, the store has been opened to 700 Pencil Club was founded, Tian Xiang invested heavily in research and development and sales Pencil Club, Pencil Club children, V-hand and ANDYPARTY (Andy party) and other 4 children's clothing brand. However, the transformation and expansion of the road to go along is not easy, Pencil Club probably insisted three years after the start of profitability, mainly due to domestic sales, due to less familiar with the domestic environment, the lack of laying channels and operating experience, so that the 2006 In the year, there were very few stores in the pencil clubs. The first three years were mostly export subsidies to the domestic market. Turning point occurred in the global financial crisis in 2008, the export into the winter, Tim Cheung recognized this is no better chance to take advantage of low rents stores store expansion to speed up the introduction of pencil club brand products to seize the market. "At present, Pencil Club stores in the country up to 700." Yang Fengqiao said that the current pencil club market sales are growing at an annual rate of 70%, is expected after three years the store is expected to reach 1,200. Positioning brand, stationed in major supermarket department store Pencil Club was established, Tim Cheung quickly Pencil Club four brand positioning: Pencil club brand is mainly located in the 3-year-old to 15-year-old children, of which PENCILCLUB Girl-oriented, take the high-end line; ANDYPARTY dominated by men's clothing; "V-hand" take the public line, the main domestic first-line over Wal-Mart, Jusco and so on. 4 brands, 4 independent teams, from design to production, always comfort, health, fashion as the highest pursuit. Pencil Club's four children's clothing brand has been stationed in major Supermarkets department stores, entered a steady and rapid development track.

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     -- Gray cloth: 100% cotton

     -- Width: 112cm

3.Packing:50M/Y per roll, 2rolls per bag

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