When you go home, what do you want to do most? A comfortable sofa, play a "king" or a short video, or a cup of tea, a book? In any case, the living room is playing The more important the role, the various lifestyles that surround the living room have become the content that sofa software companies must study.
At the Shenzhen Furniture Fair from March 19th to 22nd, a company incorporated the study of the living room lifestyle into each product. The new model of “freedom of living room aesthetics†also attracted a large number of exhibitors. Become the "flow king" of the No. 1 museum software area. This company is the Lihao sofa that many people know.
“There is nothingâ€, the living room customization eventually returns to the lifestyle
“I always believe that returning to the most fundamental way of life and returning to the needs of consumers in various life situations is the foundation of sofas and even living room furniture enterprises. Furniture style may be just a moment of popularity, but demand is eternal.†Chairman of the sofa, Zhu Weihua, has repeatedly said on many occasions.
It can be said that behind the style is also a way of life in a certain national or cultural context - there is style, in fact, "no style." Therefore, in the style of American, New Chinese, Italian and so on, Lihao proposed his own "12 living room living mode" - entertainment, reading, gathering, business, parenting and so on.
How to achieve? Lihao's solution is “living room customizationâ€. For software companies, customization faces many challenges and difficulties, and few companies dare to try and practice. What is needed is not only the optimization or even re-engineering of production processes. It also needs to include capabilities such as supply chain integration and personalized design.
"We can provide the softness and hardness of the sofa according to different body needs; freely choose the sofa fabric and color; choose the size and armrest of the sofa; freely participate in the design of the TV cabinet wall to maximize the personalization of consumers. Demand, in a five-dimensional customized way to meet different living room living patterns." Lihao staff added.
For the exquisite living group, Lihao’s “two good and one newâ€
Pursuing cost-effectiveness, and having a good value and quality, the “contradictory and reasonable†requirements of a new generation of consumer groups when choosing brands and products will not only eliminate many backward production and service models, but also give some A better opportunity for companies that maintain a fine balance between the two. Good products and good prices are just one of Lihao's advantages.
The good design brought by the French top design team Xifan Jolly Studio, the chief craftsman and the Italian craftsman family inheritor Piero, guarantees the superiority of the sofa in terms of quality, and Lihao’s accumulation in the leather sofa field for many years is especially It is a self-owned leather factory, which greatly reduces the production cost. The combination of the two makes Lihao have a very high advantage in the terminal consumer market.
For dealers, the opportunity to seize the terminal has a new marketing tool - Li Hao Li home purchase designer. 3D designer, mobile online selection and ordering, almost unlimited SKU combination, etc., with new wings.
Return to the simple business model
At the exhibition site, many dealers have a great interest in product and living room customization, and Lihao's generous franchise policy has also encouraged franchisees.
"All the key points of business management are actually to give value. Ma Yun is good, new retail is good, and if the dealer can't make money, it is just empty talk." Chairman Zhu Weihua said. In fact, since returning to the main business of the sofa, Lihao has determined the strategy of “heavy channels†and provided many support to dealer partners.
"Only if they make money, we can make money." This should be the most simple and practical business strategy.
Editor in charge: Zhou Lingling
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