ENHENN focuses on children aged 0-8, in the concept of “making childhood simpleâ€, allowing the baby to have more time to enrich the heart and know herself during the growth process, so as to gain the ability to maintain happiness.
At the same time, it advocates simple life, enhances the aesthetic lifestyle of the taste, and tries to influence the lifestyle of the next generation. It does not blindly seek attention, and focusing on the sophisticated and rational use of each item is precisely the respect for life. People have the nature of enjoying simplicity, and ENHENN, the homonym is the same as "Uh," which is the sound that the baby often whispers when he whispers, and it is the "beautiful beauty" that the adults most want to care for.
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Designer
- Brand founder and creative director Su Xin -
A restless Scorpio engineering man, studying in South Korea for seven years. During the period, I was born with a dream of entrepreneurship. I used to create a platform for exchanges with Korean students with a group of “smelly-smelling†partners. For various reasons, non-“Chinese partners†have encountered the reality of detachment.
Back to Shanghai, working as a product manager in a foreign company, has become a white-collar family.
However, the step-by-step life is always unsuitable for him who is restless. He struggles several times and resigns from the white-collar work of “envying†everyone. He is groping in his own voice.
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Lookbook
- 2018AW -
- 2019SS -
- Shanghai Fashion Week SS2019 Review -
"AW2019 Theme Concept"
In nature, man is a pure nature. In this life, it is the process of picking up, screening, and throwing away the burden. Zhuangzi said: "Simple and the world can not compete with the beauty." Simple is the background of people, simple people will not do any fake, from clothing, talk, expression, behavior are clear and transparent, cute and clear .
There is always a topic of adult gatherings in the memory of unforgettable childhood. Childhood is simple, happiness is simple, even sadness. It may be a smile because of a sugar, or it may be a blink of an eye because of a rain that delays the play plan, but the sadness and happiness here are unencumbered, because it is easy to get happiness.
The goal of pursuing happiness is the process of “puttingâ€. In the age when it is the easiest to perceive happiness, what is to be done is to keep the childhood from "clothing". Let go of the extra decorations and play more fun; let go of the imposed tasks and explore freely. Let go of the tight fabric and jump out of the bound frame; let go of the painted image, freedom requires a little guts.
The life of Su Simplified is to focus on, in order to polish the sensitivity. If you are not constrained by life, the scenery of the detour may be more beautiful.
This season's theme is set to "release", intended to return to the original state of childhood, without having to sew a cloak in your heart, pretending to lie on the cloud is easy. Without the age of burden, you can become a lazy beach.
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Details
-host-
Shanghai Fashion Week Organizing Committee
- Hosting -
Flint culture
-release time-
16:00 on April 7
- Place of release -
Jing'an 800 show
Bosgoo(China)Tecgnology Co., Ltd , http://www.bosgoodemo.com