JECCIFIVE Jessie’s dark horses on the domestic market

JECCIFIVE is a dark horse that was sold in the domestic clothing market in 2001, exemplifying fashion and sports, with its unique design advantages, immediate brand positioning, and successful brand operation management. The model has rapidly grown into a leader in black and white apparel brands in just 4 years and currently has more than 200 stores in the national market. After the joy of success, Ms. Zheng Liyan, head of Jessie Wu, began a new round of thinking.

Founded in 2001, Jiewu Company is a fashion women's clothing company integrating design, production and sales. Its brand JECCIFIVE is designed by the well-known Taiwanese designer Yvette Lee to grasp the product line and the main style. Jiewu company adheres to the implementation of the brand strategy, adopts the "you invest, I manage" franchise operation mode, and establishes a complete sales network throughout the country. The company has long hired well-known Hong Kong brand management experts and retail experts to carry out multi-faceted integrated planning of company operations, sales management and human resources to ensure the breadth and depth of the brand; at the same time, it has invested heavily in the successful introduction of the enterprise resource planning system (ERP). To ensure that the terminal store marketing strategy is accurate and effective.

Through the unremitting efforts of the past few years, JECCIFIVE has rapidly grown up, and the superiority of the brand has also been continuously highlighted. In the past two years of various types of clothing fairs and clothing festivals, JECCIFIVE's outstanding performance has attracted the attention of every participant. JECCIFIVE has made fashion more outstanding; won the "Fashion Brand Award" many times. JECCIFIVE's commitment to brand fashion is firmly established.

Based on this, Ms. Zheng Liyan, head of Jesse Wu, pointed out: "Jecfivic needed to slow down its pace of expansion in 2005 and focus on internal and external studies. Internally, it emphasizes systematic operation and makes strong adjustments in organizational structure and manpower deployment. In order to ensure the professionalism and strength of the terminal's services, the brand is quality, and JECCIFIVE pays attention to product technology, from beginning to end, emphasizing the use of special techniques such as nail drilling, washing water, etc. A group of loyal consumers, but on two sides, due to JECCIFIVE's daring to try new processes, it will inevitably lead to failures and setbacks, but we must face up to the problems and continue to make unremitting efforts to improve the product supply. Keep up with fashion trends and bring more surprises to all consumers who love fashion and love Jessie.Foreign, improve the terminal image, implement special service marketing, and strive to meet and grasp China’s participation with the help of the new management structure. Opportunities and Challenges after WTO Entry .