2005 “Street Boys” Casual Fashion North Fashion Tour

2005 “Street Boys” Casual Fashion North Fashion Tour
The Golden Rooster reported a good time and sang a good life. The “Street Boy” will also sing the fashion hymn at the China International Clothing & Accessories Fair from March 27 to 29, 2005, adding a rich color to the youth fashion. The “Street Boys” brand leisure apparel booth address is located in: Hall 2 of Hall 1 (M12108)

"Street Boy" has had fruitful results in the past year. It has laid a solid foundation for the further development in 2005 and has established a solid foundation in the domestic market. The "Street Boys" brand casual wear will be displayed for the majority of apparel distributors. Strong strength and good corporate image, introduced the company's development strategy in 2005, launched a new generation of fashion products, subvert the past and inject new vitality into the market.

The main purpose of the “Street Boys” to participate in the China International Exhibition on March 28, 2005 was to attract investment. This exhibition has played an important role in the “street boy” market strategy in 2005. To this end, Dongguan Qiangxing Garment Co., Ltd. summed up past experience, reintegrated the company, and made new adjustments in its market strategy. First, in order to improve its competitiveness in the domestic market, the strategic objectives of the major markets in 2005 were to increase market share and expand the coverage of sales networks, thereby laying a competitive position in the domestic apparel market; secondly, the implementation of the “street boy” market strategy. The policy is to build an overall market network framework with the main purpose of overall development and localization. It divides the domestic market into seven regions as the overall network framework, positions the eight key cities as the entry point for market development, and achieves the market strategic goals of meeting the market. Therefore, the 2005 China International Apparel and Apparel Fair is the most important step in the “street boy” market strategy in 2005, and it is also the most critical step.

In order to meet the needs of consumers in clothing fashion, encourage dealers to improve business performance, attract more outstanding dealers to join the "street boy", "street boy" to reposition and integrate products in the summer of 2005, autumn and winter . Mainly reflected in the following points, first of all, the style has a new style changes, combined with international fashion trends, adding a new fashion element, showing the taste of the era of leisure and a new look of youth, in the details of the place to express "street boy" The understanding of fashion and the pursuit of fashion bring every detail of clothing to the latest international flavor; secondly, the matching of clothing colors fully reflects the leisure taste and expresses the respect and understanding of youth, fashion, and personality. Many fashion colors, mainly green, pink, rose, purple as the main color, there is to give people a feeling of subtle, subtle, reflecting the feminine beauty of the color of the female, but also the expression of mature men, gentle temperament and masculine colors; Once again, the “street boy” has deliberately pursued the purchase of fabrics. Wearing a feeling of comfort, relaxation, and casualness, it can be seen that the “street boy” costumes embody the humanized design everywhere, emitting individuality and fashion. The atmosphere, in order to meet the growing consumer apparel apparel taste.

With the increasingly fierce competition in the domestic apparel market and the rapid expansion of well-known foreign brands into the domestic market, the market is shrinking. At the same time, the gap between the product quality and service quality of various brands is getting closer, and the consumer's consumer taste continues to increase. In order to survive, companies need to cater to consumers' tastes and satisfy consumers' psychological and physiological needs. Therefore, companies must take the brand road and take the road of brand names. “Street Boy” mainly starts from four aspects, promotes the “street boy” brand image and moves toward the brand; first, “Street Boy” uses domestic sales network to design all domestic franchise stores into a unified store image. The image of the facade (door) is unique and accurately conveys the “street boy” brand style, enabling consumers to quickly distinguish other brands of the same category and strive to achieve a good first impression in the impression of consumers. “Street boy” In order to create a long-lasting brand, well-known brand, and store image, we insist on keeping the overall style unchanged and stick to the road of brand. The store display fully considers humanized layout, uses lighting and advertising painting to create a leisure for consumers. , a relaxed shopping environment that allows consumers to enjoy the visual senses while shopping, and meet the psychological needs of consumers with display identity; second, promotion activities, POP advertising, use of promotional activities, so that consumers can participate in the company In the act, communicate with consumers face-to-face and communicate quickly and accurately using POPs. Promotional information and product information, in order to establish a brand image will also bring good results for the company; Third, in the highly developed electronic information today, the site has an irreplaceable position for brand promotion, "street boy" brand clothing The website has been re-edited in 2005, and advertisements have been placed in Fumin Fashion Network and Humen Garment Network. This is another window for “street boy” to use electronic networks to display the brand style of consumers and domestic apparel distributors, and also to promote the brand. , establish an important means of brand image; Fourth, the promotion of media advertising, "street boy" according to their own situation, combined with 2005 marketing strategy to increase the market share of the goal, select the "China Fashion News", "clothing Times," "Chinese clothing" and other media are advertising, using the media to reach out to the masses of the public to communicate with consumers, communicate corporate information, and enhance brand image and popularity.

During the exhibition, the company will invite “Street Boys” new brand ambassadors to attend, that is, the internationally renowned models Xiao Qing and Zhang Xinzhe. At the time of the visit, the two ambassadors will boost the “street boy” fashion tour and push the “street boy” fashion. On the wave of fashion, sweeping across the world.

In 2005, the “Street Boys” brand casual apparel was re-integrated, and the components and development of the overall network framework in the domestic market were fully implemented. This will surely attract more outstanding apparel dealers. “Street Boy” is also eager to fight side by side with a large number of distributors. Aspirations for the domestic apparel market create a wealth of costumes.

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