"Home Textile Consumption Guide" Double Profits for Consumers

Recently, a pamphlet titled "Guide to Home Textiles Consumption - Bedding and Towels" (hereinafter referred to as the "Consumer's Guide") will appear in major textile brand stores, department stores, textile specialty markets, and is free of charge. Distributed to consumers. The “consumer guidebook” describes various consumer tips for the purchase and maintenance of bedding products and towel-based home textile products. It aims to help consumers to scientifically and reasonably consume home textiles and make home textile products better. To improve people's quality of life services. It is reported that the "Consumer's Guide" is led by the China Home Textile Industry Association. More than 20 domestic textile products companies and colleges and universities participate in it, and 200,000 volumes are distributed first.

At the meeting, Yang Zhaohua, president of the China National Textile Association, stated that with the popularization of people’s modern life concepts, the market share of China’s textile products, especially bedding products and towel products, has been expanding year by year, but there is still a certain gap compared to developed countries. Taking towels as an example, the current actual usage of towels in China is 1-2 per capita per year, and the average number of developed countries is more than 10 per person per year; in developed countries such as Europe and the United States, it is even higher. Consumption habits and misunderstandings are all important factors affecting consumer escalation. The use of face towels and square towels for 2-3 months replacement is often difficult to achieve in small and medium cities in China. Therefore, how to advocate reasonable consumption, healthy consumption, and scientific consumption has always been a subject actively explored by the association. It is also the significance of organizing and writing the “consumer guide”. "Home Textiles Consumption Guide" published "Home Textiles Consumption Guide" published According to the reporter's observation, "Consumer Guide" can be called a "pocket book", is not big, just in the clothes pocket, access is very convenient. It is reported that the "Consumer's Guide" uses consumers as shopping guides to introduce to consumers the common raw material choices for bed products and towels, product selection points, and washing and storage methods through graphic and textual display forms and plain and easy-to-understand language.

The advent of the "Consumer's Guide" not only gave consumers the opportunity to purchase home textiles, but also brought extraordinary significance to the production of enterprises. “As a manufacturer, the creators of the “Consumer Guide” provided us with a platform for higher-level communication with consumers and created a channel for face-to-face communication between manufacturers and consumers, consumers and manufacturers.” Group vice president Yu Feng told the reporter truthfully.

At the same time, Yu Xiangfeng pointed out the book “Consumer's Guide”, which clarified the most common knowledge in the purchase, use, and maintenance of home textiles, allowing consumers to break free from the miscellaneous sources of unclear sources and allow those who chase short-term profits to spread. The unscrupulous companies, operators and distributors of pseudo-scientific information emerged from their original forms, clearing the way for legitimate manufacturers to implement safe safety standards, health and environmental protection products of high quality to the market.

Yang Donghui, vice president of the China National Textile and Apparel Industry Association, said that under the current macro policy of “enlarge domestic demand and maintain a balanced and rapid development of the economic structure” under the macroeconomic policy of the country, the Home Textiles Association has organized the “consumer guide” to seize the key links in the development of the industry. It will have an impact on the healthy development of the home textile industry. At the same time, the reporter learned that the first 200,000 copies of consumer guides, mainly bedding, towels, and will continue to enrich the content of consumer guides later, such as curtain volume, carpet volumes will also be available in the future.

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