Han School Women and Health Yichang: The More Ethnic Things Make More Money

Feelings and Health

Bamboo slips, woodcuts, antiques, walls of Tang poetry and song, all bamboo hangers ... ... and Health Yi Sang's store filled with a simple style. "Costumes are not just clothes, they should also contain cultural heritage and added value." Xiao Shengsheng, general manager of Health and Yishang, has his own opinions on clothing.

"Han school clothes are mostly concentrated in casual wear and business wear, and they are unique in their styles and specialize in national costumes, forming their own style," said Li Qunbao, secretary general of Wuhan Hanpai Garment Merchants Association.

Borrowed by Tang

Hesheng Yishang, who was born in 1995, also started from the wholesale of Hanzheng Street. “We have done it in casual wear, women's wear and children's wear.” Seeing that the Han school clothes are almost all concentrated in professional women's wear, Xiao Hesheng wants to find a new road.

Xiao Hesheng is a clothing store and has unique insights into Chinese clothing. "After years of avant-garde fashion, the fashion trend has now become fashionable again. The more people in ethnic groups and in Chinese clothing, the more they like it, especially foreigners."

In 2000, Xiao Hesheng decided to start Chinese style clothing. "Of course, too retro is not practical, it must be integrated into the fashion elements."

Beijing, Shenyang, Harbin and other northern cities are the distribution centers for ethnic costumes. Xiao Hesheng will often run there to see patterns and catch trends.

At the APEC meeting held in Shanghai in 2001, the leaders of various countries attended the conference in Tang suits and raised the banner of Tang outfits throughout the country at night. Health and Yishang customers for a time, make a name for themselves.

Positioning "and" culture

Turning on the new image propaganda album of Yi Shengyi, I saw two models wearing Chinese brand clothing, passing through the antique market, ruins and bars. "I hope not only the general product display, but also mainly to give people a cultural connotation."

In order to find a suitable cultural orientation for the costumes, Xiao Hesheng hired professional planners from Shenzhen. "Now we are not talking about 'and', what harmonious society, time and annual prosperity, we think that applying this concept to clothing, there must be a selling point."

With a clear direction, Xiao Hesheng’s work focuses on personnel adjustment, increasing product development efforts, and changing sales policies. Small clothing brands also have to strive to “show their faces” at the large-scale clothing expo, expand the brand's influence, display new products, and attract more customers. In addition, a branch company is established in Shenzhen to establish a marketing and information center to draw more nutrition from the fashion frontier.